Customer Loyalty Strategies You Need to Consider!

What is Your Current Customer Loyalty or Retention Plan? Customer loyalty is challenging to gain, but easy to lose. Today, customers have a very different perspective of what defines a positive customer experience compared to twenty years ago—and it only takes one...

Customer Retention Strategy – Where Do You Start?

Start Your Customer Retention Strategy Customer retention is critical to your overall success, regardless of which industry you are in. Here are a few key takeaways from our most recent webinar, Customer Retention Strategies That Work, to help define your own...

How to Create a Great Prospect Data List

What Makes a Great Prospect Data List? Finding or obtaining the right data to use for your marketing efforts requires time, money and testing. For direct mail, your prospect data list is critical to its performance. While each company or organization may need to look...

PrintComm’s Article on Franchisee Opt-In

Note: This article was featured in Franchising World for their December 2017 Issue. If you would like to review the published digital version, you can do that here. Keys to Obtaining Franchisee Opt-In on Your Direct Mail Programs If you want to make direct mail...

Make Print Collateral Direct Response Vehicles

Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of print collateral? If yes, how many of those print collateral pieces act as a lead generator or effectively nurture leads? If...