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What’s the secret to customer success with personalized printing? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, if the...read more
Business growth is important. Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose:...read more
Are you looking to build or expand your direct mail list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing date to append the list you already have. Here are five ways to build a great direct mail list. 1. Purchase a trade show…read more
Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness. Recently, an article in USA Today reinforced this conclusion. It...read more
Increasingly, marketers look at the sales process as a set of stages. Each stage of the process requiring different types of content to move prospects from one stage to the next. This process is called lead nurturing. One of the most important tools for lead nurturing is content marketing…read more
When it comes to personalized marketing, whether in print or email, there are two types of data: quantitative and qualitative. Marketers have become used to using quantitative data to speak more personally and relevantly to customers. Customers in this household income…read more
The New Year is the perfect time to rethink your print marketing strategy, revamp your messaging, and refresh your brand. This requires an understanding of the role traditional ink on paper plays in a time when technology adoption and digital delivery are reshaping marketing…read more
Before new customers can buy from you, they need to learn about you. However, they need to discover you through direct mail, email, or on the web. To create this awareness, companies are developing sophisticated demand generation programs. According to the third annual…read more
When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good use of data can be very effective, but the poor use of data can make people uncomfortable. One marketer caused a stir, for example…read more