Targeting High-Value Millennials

Targeting High-Value Millennials

Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the word...
CMO’s Top Marketing Priorities

CMO’s Top Marketing Priorities

Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study.” It surveyed over 700 CMOs from more than 50 countries. What was CMOs number one priority? Developing better customer experiences. According to the study, nearly two-thirds...
Tapping the Subconscious = Winning the Sale!

Tapping the Subconscious = Winning the Sale!

Looking to create direct mail that drives engagement and action? Here’s the Top 5 Tips from the Advertising Industry, which were created based on human psychology and practiced daily by key brands. Appeal to charity or environmental causes. “Help us take care of...