1:1 Marketing Is Relationship Marketing!

1:1 Marketing Is Relationship Marketing!

What makes 1:1 printing work? What turns an average marketing campaign into an outstanding success? Is it the graphic design? Or is it the mailing list? Could be selecting just the right variables like income, age, or gender? Those things are important, but there is...
Maximizing Your Return on Dimensional Mail

Maximizing Your Return on Dimensional Mail

If your direct mail is fat, over-sized, or three-dimensional, it stands out to recipients. Therefore, people want to pick it up and see what’s inside. As a result, the return of dimensional mailings can be spectacular. However, they do cost more to produce, assemble...
Get Your Timing Right!

Get Your Timing Right!

How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. Here are the...
Response Rate, Cost Per Lead, Cost Per Sale

Response Rate, Cost Per Lead, Cost Per Sale

Response Rate, Cost Per Lead, Cost Per Sale When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination of channels) are delivering the most...