Marketers Learn from Magazines & Newspapers

Marketers Learn from Magazines & Newspapers

Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness. Recently, an article in USA Today reinforced this conclusion. It...
Lead Nurturing with The Right Content

Lead Nurturing with The Right Content

Increasingly, marketers look at the sales process as a set of stages. Each stage of the process requiring different types of content to move prospects from one stage to the next. This process is called lead nurturing. One of the most important tools for lead nurturing...