Customer Insight Is Key to Personalization

Customer Insight Is Key to Personalization

What’s the secret to customer success with personalized printing? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, if the...
How Much Personalization Is Too Personal?

How Much Personalization Is Too Personal?

When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good use of data can be very effective, but the poor use of data can make people uncomfortable. One marketer caused a stir, for...
Get Your Timing Right!

Get Your Timing Right!

How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. Here are the...
Bad Addresses: How Much Do They Cost You?

Bad Addresses: How Much Do They Cost You?

Just how much do bad addresses cost you? You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing...

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