Buyer Personas Are Driving Demand Gen Study Shows

Before new customers can buy from you, they need to learn about you. However, they need to discover you through direct mail, email, or on the web. To create this awareness, companies are developing sophisticated demand generation programs. According to the third...

Targeting High-Value Millennials

Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the word...

CMO’s Top Marketing Priorities

Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study.” It surveyed over 700 CMOs from more than 50 countries. What was CMOs number one priority? Developing better customer experiences. According to the study, nearly two-thirds...

Tapping the Subconscious = Winning the Sale!

Looking to create direct mail that drives engagement and action? Here’s the Top 5 Tips from the Advertising Industry, which were created based on human psychology and practiced daily by key brands. Appeal to charity or environmental causes. “Help us take care of...

Salute to a Friend and Champion – Joe Metzger

Six years ago, when Jerry Minarik, the previous owner of PrintComm, joined the Silver Pen Peer Group, he met an outstanding gentleman named Joe Metzger. He invited Jerry and me to come down to Toledo to tour his operation and gain insights from his people. A lot of...