New Year = New Goals for Your Direct Mail Efforts

The new year has begun and just about everyone is in the goal-setting mindset, which is why we wanted to share some advice on how to improve your direct mail results in 2018. Good goal setting acknowledges where you’re at and where you want to go. Then, action steps...

Mailing Lists: Keep Them Clean With This Checklist

5-Point Checklist for Clean Mailing Lists When it comes to direct mail, maximum results start, not just with mailing lists, but with clean mailing lists. So what does a “clean” list really mean? Here is a quick checklist that can help. CASS Certification. CASS...

Your Customers: What Motivates Them?

How Well Do You Know Your Customers? When we think about motivating customers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a...

How to Build Your Direct Mail List in 5 Ways

Are you looking to build or expand your direct mail list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing data to append the list you already have. Here are five ways to build a great direct mail list. 1. Purchase...

Direct Mail: 3 Reasons To Use It That You Don’t Know!

3 Reasons to Use Direct Mail That You May Not Know There’s lots of reasons to use direct mail, but do you know these three statistics that prove the value of direct mail marketing? See why you should start using this marketing tactic in your sales strategies...

1:1 Marketing Is Relationship Marketing!

What makes 1:1 printing work? What turns an average marketing campaign into an outstanding success? Is it the graphic design? Or is it the mailing list? Could be selecting just the right variables like income, age, or gender? Those things are important, but there is...