Customer Retention Strategy – Where Do You Start?

Start Your Customer Retention Strategy Customer retention is critical to your overall success, regardless of which industry you are in. Here are a few key takeaways from our most recent webinar, Customer Retention Strategies That Work, to help define your own...

You Generated All These Leads – Now What?

Lead generation tactics vary from business to business. While there are a handful of common sources for generating leads, the biggest question many marketers have is what to do with them. Whether you obtained leads from a recent marketing event (check out our recent...

Customer Insight Is Key to Personalization

What’s the secret to customer success with personalized printing? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, if the...

Print Marketing: Rethink Ink on Paper in a Digital World

The New Year is the perfect time to rethink your print marketing strategy, revamp your messaging, and refresh your brand. This requires an understanding of the role traditional ink on paper plays in a time when technology adoption and digital delivery are reshaping...

How Much Personalization Is Too Personal?

When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good use of data can be very effective, but the poor use of data can make people uncomfortable. One marketer caused a stir, for...