Successful Programs for Franchises and Manufacturers with Dealer Networks
Making it Easy to Offer Direct Mail Programs and Promotional Materials That Your Franchisees Will Love
Many franchise marketing teams struggle to manage all of their marketing programs, tasks and campaigns, especially during a growth stage. It’s easy to feel overwhelmed and to have trouble getting to what needs attention. Additionally, there is real pressure to develop programs that are winners so that your brand and your franchisees’ revenues grow.
This is why franchise brands are turning to PrintComm for franchise marketing solutions. We can help you create targeted direct mail campaigns that your franchisees will want to use. Online ordering systems can be set up to make direct mail and other promotional materials easy to order. These systems also help ensure brand continuity and provide localization capability for your franchisees, which will help increase their participation.
Helping You Execute Effective Targeted Direct Mail
- High ROI is achieved by sending direct mail with the right offer to the right people at the right time. We can help you develop an effective new customer acquisition model, effective retention or loyalty programs, and lapsed customer win-back programs. We can mine your customer database to develop approaches so you experience the highest ROI from any direct mail campaigns.
Creating Custom Online Ordering Sites That Save You Time
- Imagine how much time you could save by automating the ordering and localization processes. We can create a platform that protects your franchise brand parameters while offering flexible options to your franchisees for their marketing materials. Robust reporting capabilities provide you with insight into what your franchisees utilize. These results can be analyzed to determine which programs should be expanded, modified or deleted.
In the end, our primary goal is to make direct and integrated franchise marketing programs easy and effective for you and your franchisees. By making these programs simple and effective, franchisees are more likely to participate. They will be able to measure their return on investment while growing your brand, without sacrificing brand control or consistency.
CMO’s Top Marketing Priorities
Recently, IBM released a study titled “Redefining Markets: Insights from the Global C-Suite Study.” It surveyed over 700 CMOs from more than 50 countries. What was CMOs number one priority? Developing better customer experiences. According to the study, nearly two-thirds (63%) of CMOs agreed that this was their top priority.…