We Have the Creative People That Can Bring Your Ideas to Life
Direct Mail Design Services
|PrintComm will help you:|
|Ensure that mail pieces conform to USPS regulations.|
|Design creative and employ testing methodologies to determine which creative package and offers perform best.|
|Focus on results|
|Integrate with multi-channel and response options like microsites, email, social media, POP and more.|
|Develop highly variable documents that utilize logic, data, and image/content libraries to drive 1:1 communication|
Here are some proven tips to drive direct mail response and ROI:
Tip 1 – Keep Things Simple: When you start putting too much emphasis on the design itself (such as colors, imagery, etc.), you start diluting the important details of your direct mail piece, such as the offer or call to action – see the comparison below:
Tip 3 – Interact with Your Recipients: It could be a pull tab, scratch off, removing a sticker or a stamp to open a card/letter that makes the recipient get involved with your direct mail piece. By adding this level of engagement, your chances of capturing their interest increases. However, this tactic will only work if the direct mail piece is relevant to your recipients needs or wants at first glance.
Tip 4 – Apply Sensible Packaging Tactics: There’s a lot of packaging options to choose from when executing direct mail: handwritten envelopes with letters, postcards, oversized envelopes and more. What should you use and when?
In order to know what will work best, you need to ask yourself if you how much room you will need for copy to satisfy the customer’s research or interest level. Bottom line, you need to have enough copy that helps recipients understand your product or services, along with how it could benefit them.
Please note, the more complex the sale, the more space you will likely need to ensure your recipients truly recognize the benefits your products or service could offer them.
Tip 5 – You have 5-6 Seconds to Grab Their Attention: With direct mail, you don’t have a lot of time to capture a recipient’s interest. This is why it’s important to keep it simple, test to see what works, offer a way to interact with your recipients and determine the best format to use to get your message and appealing offer across to the right people, at the right time.