Relevant cross-media solutions that are proven to improve campaign performance

The results being achieved by relevant campaigns are outstripping static campaigns by 56-275%. One of the ways Marketing Impact/PrintComm conducts cross-media messaging is through the combined use of direct mail, PURLs, and e-mail on client campaigns.

Personal URLs are web addresses that are unique to each recipient. They can be printed on direct mail pieces or included in e-mails. You can engage consumers with relevant content in an engaging direct mail piece or email, including a personalized URL that grabs their attention. They visit the personal URL. Because you know who’s visiting, you can conduct a personal “conversation.” Landing pages can present variable content based on recipient data and logic rules. A survey can be used to define their needs and interests and gather data. That data can be used to score prospects and drive relevant content in later pages.

Well-executed multi-channel campaigns can generate a sales lift of 7-34% compared to traditional sales approaches, according to the Internet Advertising Bureau. PrintComm has proven success at creating multi-channel campaigns which include PURLs, direct mail and e-mail that reach people on all levels.

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