MARKETING SOLUTIONS | CROSS-MEDIA SOLUTIONS
Relevant cross-media solutions that are proven to improve campaign performance
The results being achieved by relevant campaigns are outstripping static campaigns by 56-275%. One of the ways Marketing Impact/PrintComm conducts cross-media messaging is through the combined use of direct mail, PURLs, and e-mail on client campaigns.
Personal URLs are web addresses that are unique to each recipient. They can be printed on direct mail pieces or included in e-mails. You can engage consumers with relevant content in an engaging direct mail piece or email, including a personalized URL that grabs their attention. They visit the personal URL. Because you know who’s visiting, you can conduct a personal “conversation.” Landing pages can present variable content based on recipient data and logic rules. A survey can be used to define their needs and interests and gather data. That data can be used to score prospects and drive relevant content in later pages.
Well-executed multi-channel campaigns can generate a sales lift of 7-34% compared to traditional sales approaches, according to the Internet Advertising Bureau. PrintComm has proven success at creating multi-channel campaigns which include PURLs, direct mail and e-mail that reach people on all levels.
Do You Need a Quote?
Call 810.269.7686 or click below
Visit Our Blog
Check out the latest print and digital marketing trends and apply them to your efforts today!
Review Case Studies
PrintComm believes in measuring everything, including success for our clients. Here are some case studies for your review.
Is VDP Beneficial?
Variable Data Print seems complicated, but not if you use the right tools and techniques. Use this tool to see how your Direct Mail and VDP efforts can improve.
Get Samples Now
Get inspired for your print projects! Request a sample from us to see how we're more than just print.