Relevant Cross-Media Solutions That are Proven to Improve Campaign Performance
Help Your Brand Come Alive by Interacting with Your Customers
The results being achieved by relevant campaigns are outstripping static campaigns by 56-275%. One of the ways PrintComm conducts cross-media messaging is through the combined use of direct mail, PURLs, and email on client campaigns.
Personal URLs are web addresses that are unique to each recipient. They can be printed on direct mail pieces or included in emails. You can engage consumers with relevant content in an engaging direct mail piece or email, including a personalized URL that grabs their attention. They visit the personal URL. Because you know who’s visiting, you can conduct a personal “conversation.” Landing pages can present variable content based on recipient data and logic rules. A survey can be used to define their needs and interests and gather data. That data can be used to score prospects and drive relevant content in later pages.
- Well executed multi-channel campaign can generate a sales lift of 34%
Well-executed multi-channel campaigns can generate a sales lift of 7-34% compared to traditional sales approaches, according to the Internet Advertising Bureau. PrintComm has proven success at creating multi-channel campaigns which include PURLs, direct mail and email that reach people on all levels.
Millennials Spend More Time Using the Internet and Mobile Than Any Other Age Group
It’s not a print vs. digital decision. It’s about efficiently repurposing and deploying print content in a digital environment, engaging audiences with powerful, relevant experiences – across all channels, devices and platforms – to drive action. Effectively deploying content across multiple channels empowers your brand, reaches new audiences, drives sales and increases ROI.