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Lead Nurturing with The Right Content

Increasingly, marketers look at the sales process as a set of stages. Each stage of the process requiring different types of content to move prospects from one stage to the next.  This process is called lead nurturing. One of the most important tools for lead...

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Qualitative Data Vs. Quantitative Data

When it comes to personalized marketing, whether in print or email, there are two types of data: quantitative and qualitative. Quantitative data is data that you can put numbers on—household income, ZIP Code, number of children. We often call these demographics....

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Buyer Personas Are Driving Demand Gen Study Shows

Before new customers can buy from you, they need to learn about you. However, they need to discover you through direct mail, email, or on the web. To create this awareness, companies are developing sophisticated demand generation programs. According to the third...

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How Much Personalization Is Too Personal?

When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good use of data can be very effective, but the poor use of data can make people uncomfortable. One marketer caused a stir, for...

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Personalized Content Makes Results Soar

Switching from Static to Personalized Makes Results Soar With consumers squarely in charge of product research before they contact your company, content marketing is more important than ever. One of the most important forms of content marketing is the customer...

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Are You Marketing Through Content?

Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the power and influence of content marketing. According to the Content Marketing...

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1:1 Marketing Is Relationship Marketing!

What makes 1:1 printing work? What turns an average marketing campaign into an outstanding success? Is it the graphic design? Or is it the mailing list? Could be selecting just the right variables like income, age, or gender? Those things are important, but there is...

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Targeting High-Value Millennials

Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the word...

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Maximizing Your Return on Dimensional Mail

If your direct mail is fat, over-sized, or three-dimensional, it stands out to recipients. Therefore, people want to pick it up and see what’s inside. As a result, the return of dimensional mailings can be spectacular. However, they do cost more to produce, assemble...

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