PRINTCOMM | CASE STUDIES

Case Studies

Marketing Impact measures success by its clients’ success. We strive to provide the most up-to-date marketing information and tools for success through our webinars, whitepapers and case studies.

Here are brief summaries of our most recent case studies:

1). Lapsed Customer Direct Mail Campaign

Project Objectives
  • Try to win back lapsed customers who haven’t provided email addresses or do not respond to email
  • Gather email addresses for future drip marketing efforts
Results at a Glance
  • More than 30% of recipients provided their email address for the coupon
    • Approximately 104,000 new email addresses gathered
    • More than 98% of the email addresses given were valid email addresses
  • More than a 35% overall program response

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2). Online Ordering Site / POP Choice Program for Manufacturer with Dealer Networks

Project Objectives
  • Improve dealer satisfaction by providing dealers with freedom to choose what promotional materials they want to use.
  • Determine which materials dealers prefer.
  • Improve dealer participation levels in this program vs. previous efforts. Test effectiveness of various marketing communications approaches on response.
Results at a Glance
  • Multi-modal communication tactics produced stronger participation levels.
  • Dealers showed a strong preference for items that were customizable. The most popular items were dealer-versioned direct mail post cards and dealer-versioned outdoor banners.
  • The next most popular items were non-versioned outdoor banners. This demonstrates a dealer preference for traffic-building items.
  • T-shirts that were used as giveaways were a high demand item. The t-shirts were not dealer versioned.
  • The lowest popularity items were those that carried straight company branding/promotional messages with no dealer customization.
  • 65% of dealers participated in the program. This represents an increase of 559% over the first campaign in the fall of 2009.

3). Variable Data Print Direct Mail

Project Objectives
  • Reduce number of employees involved in process
  • Find more cost effective ways to produce statements, invoices and newsletters
  • Reduce postage costs
Results at a Glance
  • Reduced staff cost by $50,000 annually
  • Postage saved: $2,000-$2,500 a month

If you have any questions or need to consult with one of our business development representatives
call us now at 810-269-7686 and we would be happy to assist you.
PrintComm | 2929 Davison Road • Flint, Michigan USA 48506

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