Strategies to Improve Margin Dollars from Your Direct Mail
November 5th at 1:30pm EST
All attendees will be entered to win a $250 Amazon gift card
Topics we’ll cover include:
Strategies for selecting the right customers
Using RFM to define segments
How do various segments respond to retention mailings?
Offer strategies for various segments
How to reduce churn
Generating cross-sell and upsell sales
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November 5, 2024 |
Hosted by
Kevin Naughton
President & Owner of PrintComm
Kevin has worked in the Printing Industry for over 35 years. His extensive knowledge about direct mail allows him to help PrintComm’s clients achieve their marketing and sales objectives, effectively and efficiently. He has worked with several key brands over the years, including Infinity Direct, BRP, Ski-Doo, Pet Supplies Plus and more.
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November 5, 2024 |
See you November 5 at 1:30 PM EST to learn strategies to improve margin dollars from direct mail retention efforts
At Pet Supplies Plus, we greatly value our partnership with PrintComm. Their ideas and insights into how to create great marketing programs is second only to their ability to execute on those programs. We’ve been using PrintComm for almost 10 years and I attribute much of our direct mail and online survey success to their ability to personalize messaging to each of our customers. With PrintComm we’ve been able to achieve personalization on a level equal to much bigger companies at a fraction of the cost.
All attendees will be entered to win a $250 Amazon gift card
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November 5, 2024 |