2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience and drive sales, incorporated more direct mail as part of their omni channel marketing strategy. One home service brand...
In a previous blog, we extolled the benefits of including maps on your pieces. We won’t rehash that entirely. In summation, it makes sense to provide directions to your brick and mortar locations, particularly to prospects. The next question: Which is better - a map...
Are you aware there are nearly 74 million baby boomers living in the United States? They account for 71% of our nation’s wealth, and account for more than half of pre-pandemic consumer spending. They account for 51% of entertainment spending and 57% of big ticket...
What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the...
If you’re a driven direct marketer, it would certainly be a goal that your direct marketing would be performing better at the end of the year than it was at the beginning of the year. There is only one way that’s going to happen: experimentation and testing. The idea...
1. Millennials Trust Direct Mail Millennials are perceived to not trust direct mail because they grew up in the age of the internet. In reality, that could not be more wrong. About twice as many millennials actually prefer paper coupons as ones that don’t. In 2021,...
Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are starting to visit stores in person again, they are even more likely to shop close to where they live. Smaller, local...
The idea of triggered messaging is gaining momentum across all channels. In large part it’s driven by the increasing ability of savvy B2C marketers to leverage their point of sale data, ecommerce data or CRM data to send audience of one messaging. There are many valid...
As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than ever. According to InvestPro, brands that use data-driven marketing...
The simple answer to this question is “yes.” For those of you who utilize RFM (recency, frequency, monetary) analysis or some derivative to decide which customers or prospects get what messaging when, you probably want to take a look at some tactics to upgrade the...
