Case Study Download

Market Focus:
Win Back Lapsed Customers
Business Applications:
Direct Marketing/Customer Retention
Applied techniques:
Data mining, segmentation, variable data print

Project Objectives

  • Try to win back lapsed customers who haven’t provided email addresses or do not respond to email
  • Gather email addresses for future drip marketing efforts

Results at a Glance

  • More than 30% of recipients provided their email address for the coupon
    — Approximately 104,000 new email addresses gathered
    — More than 98% of the email addresses given were valid email addresses
  • More than a 35% overall program response

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Effective & Efficient Direct Mail, Print & Integrated Media