Customer Retention Strategies That Work

Webinar was recorded on March 7, 2018

Discover the power and value of effective customer retention strategies by watching this webinar!

Customer loyalty and retention programs have proven to make a difference for companies in various industries. If you’re not currently running these programs, you risk losing customers who could have become more valuable in the long run.

Our Customer Retention Webinar Will Answer These Questions and More:

  • How does improved retention impact lifetime customer value and margins?
  • RFM: How can it help you?
  • What does an effective multi-channel mix look like?
  • Should direct mail be part of your success equation?
  • What kinds of offers should be presented to current customers versus lapsed customers and prospects?

Webinar Details
Date: March 7, 2018
Start Time: 2PM EST
Duration: 60 minutes

Your customers mean everything to you—so what are you doing to reward them or win them back?

Customer loyalty and retention programs have proven to make a difference for companies in various industries. If you’re not currently running these programs, you risk losing customers who could have become more valuable in the long run.

During this 60 minute webinar, we will feature key customer strategists in a collaborative Q & A presentation. Our speakers will include Kevin Naughton (PrintComm), along with Shawn Harding and Brent Bjorlin (Infinity Direct). These three experts will be sharing their insight on loyalty and retention programs that work and how you can determine what strategy mix is right for your customers.

You’ll learn how to use multi-channel communications, which offers to use for current customers or when you’re trying to win-back lapsed customers, along with understanding the overall impact these ongoing tactics can have for your sales and growth.

KEVIN NAUGHTON

President & Owner of PrintComm

Kevin Naughton has more than 40 years of experience in print and direct mail. His passion has always been in direct marketing and finding ways to make his client’s direct mail effective and efficient. While Kevin has a strong background in creating powerful offers that spark action, he also has enjoys being challenged by creating strategic approaches for commercial or enterprise brands who need help developing systematic direct mail programs that work. He’s worked with several key brands over the years, including Infinity Direct, BRP, Ski-Doo, Pet Supplies Plus and more. Kevin is a graduate of Ferris State University and has been a PrintComm employee for over 35 years and has been the sole owner of the company for over 5 years.

SHAWN HARDING

Executive Vice President of Infinity Direct

Shawn Harding has more than 20 years of experience in advertising and direct marketing. His expertise includes managing the development of campaign strategies across multiple channels and media. Based on his deep understanding of direct response marketing, Shawn’s focus is delivering measurable results for clients through campaigns designed to provide consumer insight and continuous improvement. His experience has led to innovative campaigns for clients such as ShopNBC, The Sports Authority, the Star Tribune and SUPERVALU. Shawn holds a degree in communications from St. Cloud State University and has been with Infinity since 1996.

BRENT BJORLIN

Director of Infinity Direct

As a 20-year veteran of direct response marketing, Brent Bjorlin provides more insight than sales pitch. Brent has done everything from desktop production to starting his own agency. At Infinity Direct, he is called upon to develop clients’ marketing strategy, data intelligence with a focus on multi-channel integration. Armed with a client-first attitude, Brent has enjoyed successful relationships within many industries, including recreational and utility vehicles, insurance, retail, food service and more. Brent attended Mankato State University. He joined Infinity Direct in 2009.

Effective & Efficient Direct Mail, Print & Integrated Media