Successful Programs for Franchises and Manufacturers with Dealer Networks


CMO’s Top Marketing Priorities

Recently, IBM released a study titled “Redefining Markets: Insights from the Global C-Suite Study.” It surveyed over 700 CMOs from more than 50 countries. What was CMOs number one priority? Developing better customer experiences. According to the study, nearly two-thirds (63%) of CMOs agreed that this was their top priority.…

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