Bottom Line Improvement through Promo Effectiveness
Learn why companies are taking a hard look at the offers they send people and how slight adjustments in offers are having huge results.
Topics we’ll cover include:
How good promo design can increase margins
Identifying toxic promos: Are there offers that create negative margin?
Offers for new customer acquisition
How segment specific offers drive margin and frequency improvement
New trends: How AI/Machine learning can be used
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Sept. 25, 2019 at 2:00PM EST |
Hosted by
Kevin Naughton
President & Owner of PrintComm
Kevin has worked in the Printing Industry for over 35 years. His extensive knowledge about direct mail allows him to help PrintComm’s clients achieve their marketing and sales objectives, effectively and efficiently. He has worked with several key brands over the years, including Infinity Direct, BRP, Ski-Doo, Pet Supplies Plus and more.
Prithvik Kankappa
Special Guest
With over 10 years of industry experience, Prithvik Kankappa is the Managing Director at Impact Analytics. Impact Analytics was recently featured in the Inc. 500 list of America’s Fastest-Growing Private Companies and the highest ranked AI and advanced analytics firm.
All attendees are entered to win these BOSE Headphones
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Sept. 25, 2019 at 2:00PM EST |
See you September 25th at 2:00PM EST to learn offers and tactics you can use to increase your margin and revenue.
At Pet Supplies Plus, we greatly value our partnership with PrintComm. Their ideas and insights into how to create great marketing programs is second only to their ability to execute on those programs. We’ve been using PrintComm for almost 10 years and I attribute much of our direct mail and online survey success to their ability to personalize messaging to each of our customers. With PrintComm we’ve been able to achieve personalization on a level equal to much bigger companies at a fraction of the cost.
Attend and be entered to win these BOSE Headphones!
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Sept. 25, 2019 at 2:00PM EST |