Masters in the Art of Execution / Solid Direct Marketing Expertise
Delivering the Right Offer to the Right Person at the Right Time.
Whether you’re an enterprise trying to generate leads or drive traffic to events, a dealer or retailer trying to drive store traffic and sales, or someone with entirely different needs or objectives, PrintComm can help. Effective direct mail means different things to different people. Some people want to acquire leads, others want to nurture leads, generate direct sales or retain customers. Whether your success equation is based on ROI, cost per lead, or some other metrics, PrintComm can help you accomplish your objectives. Effective direct mail, on a basic level, must be printed and addressed well, accurately and cost-effectively. If that’s all you need, we’re happy to help. On the other hand, there is a lot more to effectively communicating with direct mail than just printing. Our people understand direct marketing principles. It takes a special skillset to create and execute effective direct mail campaigns. Success is accomplished via a variety of factors.
We call them “the 4 D’s and a T.”
DEVELOPMENT of an Effective Concept and Strategy –
- Discovery process to understand our client’s needs and goals, what has been done before, what has worked and what needs to work better.
- Assist in development of strategies, concepts and testing methodologies that can lead to profitable direct marketing approaches.
DESIGNING Effectively for Personalized Communication –
- We can build variable 1:1 logic into documents that are furnished by you or we can execute based on your creative brief and branding guidelines.
- PrintComm’s team of creative professionals can help you create integration pieces, i.e. general and personalized landing pages, mobile sites, coordinated emails and social media touches.
DATA Generation, Management and Utilization –
- Help you analyze data to determine the people most likely to respond
- List acquisition
- Data hygiene: address standardization, NCOA, list merging, duplicate removal
- CASS certification
- Radius searches – to help you find the people that are closest to dealers, events or retail location
- CRM database integration
- Data enrichment
- Postal logistics
- Delivery is about getting the assets produced as effectively as possible and delivering it to your target audience as efficiently as you can.
- PrintComm offers a broad range of print and mail/lettershop equipment and services. We are fully capable of producing campaigns with static mail, fully variable mail or pieces that are a combination of static and variable. We can produce postcards, EDDM, self-mailers and letter/envelope packages.
- If your campaigns are complex and involve multiple versions or drops, rest assured, our project management professionals can make it happen. We will find the most effective way to produce your communications pieces as well as find the most efficient way to get the pieces into the hands of the people who matter most to you.
- In order to get the most value from your communications projects, you need to close the loop by tracking the results and evaluating how effective the projects have been.
- Our team can help you monitor the results from your campaign by utilizing tracking pages, landing pages, custom phone numbers, personal URLs, custom tracking codes and more. These mechanisms can help you evaluate the metrics that matter to you.
- We can help you track, test and tweak your projects and campaigns to drive ongoing improvement in direct marketing performance.
Bad Addresses: How Much Do They Cost You?
Just how much do bad addresses cost you? You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it?
In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services, the presenter told us just how much impact they can have…