How to Effectively Identify and Re-Engage Lapsed Customers

In the ever-evolving landscape of customer relationships, reigniting interest from lapsed customers is both a challenge and an opportunity. For businesses seeking to turn past buyers into active, loyal customers once again, a well-crafted strategy can make all the...

Deciphering Direct Mail: EDDM vs Saturation vs High Density

Direct mail is a cornerstone of marketing strategies, offering a tangible connection with your audience. Yet, navigating the options requires thoughtful consideration. Let’s delve deeper into different methods to help you choose the perfect fit for your campaign...

Random Handwriting Fonts Can Boost Open Rates

In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to stand out in a crowded mailbox. That’s why we’re excited to announce the addition of another MPS inserter to...