Aug 13, 2018 | Tips & Ideas
What is Your Current Customer Loyalty or Retention Plan? Customer loyalty is challenging to gain, but easy to lose. Today, customers have a very different perspective of what defines a positive customer experience compared to twenty years ago—and it only takes one...
Apr 9, 2018 | Tips & Ideas
Note: This article was featured in Franchising World for their December 2017 Issue. If you would like to review the published digital version, you can do that here. Keys to Obtaining Franchisee Opt-In on Your Direct Mail Programs If you want to make direct mail...
Mar 5, 2018 | Tips & Ideas
Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of print collateral? If yes, how many of those print collateral pieces act as a lead generator or effectively nurture leads? If...