Informed Delivery Promotion
Make your direct mail work harder by engaging your customers through informed delivery and take advantage of a postage discount.
What is informed delivery? Informed Delivery is a free service from USPS that shows customers preview images of incoming mail, as well as status updates about incoming and outbound packages. They can see those notifications in a morning Daily Digest email, or at any time via the dashboard from a phone, computer, or the USPS Mobile® app.
Contact us today to take advantage of the 4% postage discount on your direct mail campaigns.
Benefits of Informed Delivery
Additional impressions
- 55,000,000 subscribers about 30% of eligible households and growing
Direct link to web landing page
- Trusted link – clicks add appeal
- Ride-along can generate ad revenue in some cases (catalogs, coupon packs)
Amazing data available for free
- Suscribers
- Email enabled subscribers
- reminder clickers
ROI of Informed Delivery
- Informed Delivery boosts response
- Typical additional impressions 20%
- Typical CTR .5% of opened emails 10% conversion rate
Campaign ROI Calculation
- Offer value: $50
- Response rate 2.5%
- Responses per 1,000: 25
- Response value per M: $1,250
- Additional ID Impressions/M: 200
- ID additional Impression
response rate: .25% - Addiitional responses per M: .5
- Additional response value per 1,000: $25
- Clicks per M: 1
- Additional click conversions per M: .1
- Additonal conversion value per 1,000: $5
- Total additional revinue per M: $30
How The Promotion Works
The Representative Image
- It must essentially be an outside panel of the mail piece
Back panel is OK - The Address block can be replaced with a message or image
- Images can be added that enhance the ride-along
- Light images must have a black border
- Orient the same way as mail piece
Ride-Along Ads
- Must include a prominent Call-to-Action (CTA)
- CTA must occupy 20% of Ride-Along area
- CTA must have clear contrast
- CTA cannot encourage “paperless” options
- Must include target URL
Target URL
- Web address for clickers
- Consider offer specific/version specific
- Must be secure page: https://
NOT http:// - Prospects will not see URL
- Cannot require email address to access site
Eligible Mail Options
- First-Class Mail™ automation letters, postcards, and flats
- USPS Marketing Mail™ automation letters and flats
- USPS Marketing Mail™ DDU-entered Carrier Route
- Saturation Flats*
- Nonprofit USPS Marketing Mail™ automation letters
and flats - Nonprofit USPS Marketing Mail™ DDU-entered Carrier
- Route Saturation Flats*