Marketing Promotion Schedule: Avoid Feast-or-Famine

If Q1 feels like the best of times and Q4 feels like the worst of times for your marketing department, you need a marketing promotion schedule to spread your budget evenly over the year.

Think about meal planning at your house. A weekly menu makes evenings less stressful and saves you money at the grocery store. After all, knowing what you need to buy means you’re less likely to come out with 7 packs of cookies and produce that will only grow mold in your refrigerator drawer!

A promotion timeline offers the same promise for your marketing department.

By focusing your energy and preventing tangents, a monthly or quarterly marketing promotion schedule makes you more productive and saves you money.

A marketing promotion timeline is as easy as 1-2-3-4:

  1. Set goals: Define one or two marketing goals for each period. Decide to dedicate your efforts and budget to achieving those goals. Take the customer’s buy cycle into account when developing this.
  2. Create a plan: Lay out the steps of each campaign and assign deadlines, allocate funds, and name project managers.
  3. Don’t try to do too much at one time, and beware of trying to launch new marketing campaigns during your busy times.
  4. Review your timeline periodically. Analyze what worked and what didn’t, and use that knowledge to inform your plan during the next quarter.

PrintComm Can Help You Create a Marketing Promotion Schedule

PrintComm’s expertise in both the print and digital marketing world is available to help you plan your marketing strategy. We can suggest, implement, and help you execute cost-effective marketing ideas with enviable ROIs that will keep you rolling in cash the whole year long. Whether you need help strategizing, ideating, or executing, contact us to make your marketing more effective and your bottom line healthier!

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