Furthermore, once you gain their loyalty, they will often spread the word for you, especially if you help them do it. How do you go about attracting this key customer base?
Use multiple channels. Millennials are multi-channel researchers. One study of their travel planning habits found that they use an average of 10.2 information sources during the planning stage [1].
Don’t provide irrelevant information. Millennials don’t like to be inconvenienced. Know what types of information they are looking for and how they want that information shared before moving them into your sales funnel. Respecting their channel preferences is critical.
Shorten the timeframe. Millennials use a lot of devices and draw on lots of information sources during the research process. However, they make their buying decision fairly quickly. Adding QR Codes to hang tags, product packaging, and in-store displays is a great way to point them toward influencing sources. Influencing sources include customer reviews, product comparisons, and feature-rich product videos that can help them make their buying decision right then and there.
Make it easy to share. According to the Boston Consulting Group, Millennials are twice as likely as non-Millennials to share pictures or experiences online using their mobile phones [3]. So help them do it! Create incentives for social-media sharing such as “Post a picture of yourself in our store on Facebook or Instagram and get 10% off immediately!”
Take the time to get to know Millennials and refine your strategies to woo them. After all, what could be better than attracting customers who, once their loyalty is secured, will turn around and attract more of the same type of customers for you? If you want help with this, give PrintComm a call!
