Choosing Between Addressed Saturation vs. Every Door Direct Mail (EDDM): Making Informed Direct Mail Decisions

In the world of direct mail marketing, the decision between addressed saturation mailings and Every Door Direct Mail (EDDM) can be pivotal. While postage rates may align closely between the two approaches, the benefits of addressed saturation mailings often stand out, despite the convenience offered by EDDM. Let’s delve into the key distinctions to help you make an informed choice for your campaigns.

Addressed Saturation Mailings

Unlocking Personalization and Tracking:

Addressed saturation mailings allow for personalized communication, a critical element in engaging recipients and driving response rates. Additionally, they enable Intelligent Mail Barcode (IMBC) piece tracking, providing valuable insights into campaign performance and recipient engagement.


  • Personalization: Tailoring messages to individual recipients enhances relevance and engagement.
  • IMBC Piece Tracking: Tracking capabilities offer valuable data for evaluating campaign effectiveness and optimizing future efforts.

Every Door Direct Mail (EDDM)

While EDDM offers convenience by eliminating the need for a purchased mailing list and the cost of addressing, it falls short in terms of personalization and tracking capabilities.


  • No List Purchase Required: EDDM streamlines the mailing process by eliminating the need for a purchased mailing list.
  • No Cost for Addressing: The absence of addressing costs makes EDDM an attractive option for budget-conscious campaigns.

Making the Right Choice

Personalization vs. Convenience: Addressed saturation mailings offer the advantage of personalized communication, which can significantly impact recipient engagement. EDDM, on the other hand, prioritizes convenience and cost savings.

Tracking Capabilities: The ability to track campaign performance through IMBC piece tracking sets addressed saturation mailings apart, providing valuable insights for campaign optimization.

Partnering for Success

At PrintComm, we understand the importance of choosing the right direct mail strategy to achieve your marketing objectives. Whether you prioritize personalization and tracking capabilities or seek the convenience of EDDM, our team is here to support you every step of the way.

For personalized assistance in crafting and executing your direct mail campaigns, trust PrintComm to be your partner in success. Let’s collaborate to leverage the strengths of addressed saturation mailings or EDDM and drive impactful results for your business.

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