7 Winning Strategies to Acquire New Customers through Direct Mail
Learn a variety of strategies that you can use to drive down your acquisition costs while gaining new customers.
Date: May 22nd, 2019
Start Time: 2:00 PM EST
Duration: 60 minutes
Date: June 21, 2018
Start Time: 2PM EST
Duration: 60 minutes
Should EDDM become part of your direct marketing mix?
EDDM (Every Door Direct Mail) is an effective tool to drive sales for the right business models, but it’s also a challenge to know if it’s right for you, find a winning strategy and making time to execute campaigns, especially if you’re a franchisor, dealer or agency network that has to launch hundreds of campaigns at once.
During this 60-minute webinar, EDDM experts Kevin Naughton and Stephen Naughton will share their insight on EDDM programs that work for large brands with hundreds of locations, why it works for them and how to create a winning offer. Additionally, if your EDDM program works well, it will drive participation from your franchisees, dealers or agents and contribute to your overall sales growth.
You’ll learn the benefits of using EDDM, if it’s right for you, how to choose the right message, best practices for picking routes, along with taking an inside look of our recent case study to understand how one of our client’s achieved 3-5% response rates* from their EDDM campaigns and what you can do to get similar results.
*Your results may vary.
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Kevin has worked in the Printing Industry for over 35 years. His extensive knowledge about direct mail allows him to help PrintComm’s clients achieve their marketing and sales objectives, effectively and efficiently. He has worked with several key brands over the years, including Infinity Direct, BRP, Ski-Doo, Pet Supplies Plus and more.
Stephen Naughton has worked in the Printing Industry for over 7 years. His extensive knowledge with problem solving allows him to create successful and scalable solutions to help PrintComm’s clients, saving them time and money. Many of his clients are in the franchising, insurance and higher education industries.