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Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of print collateral? If yes, how many of those print collateral pieces act as a lead generator or effectively nurture leads? If...read more
The new year has begun and just about everyone is in the goal-setting mindset, which is why we wanted to share some advice on how to improve your direct mail results in 2018. Good goal setting acknowledges where you’re at and where you want to go. Then, action steps...read more
Does Acquiring New Customers with Direct Mail Make Sense for You? While many companies are open to using direct mail in their multi-channel marketing campaigns, they still have questions. In a recent webinar, Kevin Naughton, President of PrintComm interviewed direct...read more
Lead generation tactics vary from business to business. While there are a handful of common sources for generating leads, the biggest question many marketers have is what to do with them. Whether you obtained leads from a recent marketing event (check out our recent...read more
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. How do you make sure you are in...read more
Handling Customer Complaints Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen them. How is this possible? Studies have shown that companies’ responses...read more
Why Being Multichannel Matters Today Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And that 55% of marketers now use three to four channels to reach their target audiences. That...read more
5-Point Checklist for Clean Mailing Lists When it comes to direct mail, maximum results start, not just with mailing lists, but with clean mailing lists. So what does a “clean” list really mean? Here is a quick checklist that can help. CASS Certification. CASS...read more
Are you using 1:1 printing for personalization? More and more, we hear about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make...read more