PrintComm Blog

The latest in direct mail, print and integrated media

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Print Marketing: Rethink Ink on Paper in a Digital World

The New Year is the perfect time to rethink your print marketing strategy, revamp your messaging, and refresh your brand. This requires an understanding of the role traditional ink on paper plays in a time when technology adoption and digital delivery are reshaping marketing and customer engagement.

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Are You Marketing Through Content?

Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the power and influence of content marketing.

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1:1 Marketing Is Relationship Marketing!

What makes 1:1 printing work? What turns an average marketing campaign into an outstanding success? Is it the graphic design? Or is it the mailing list? Could be selecting just the right variables like income, age, or gender? Those things are important, but there is one ingredient that trumps them all. Relationship.

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Maximizing Your Return on Dimensional Mail

If your direct mail is fat, over-sized, or three-dimensional, it stands out to recipients. Therefore, people want to pick it up and see what’s inside. As a result, the return of dimensional mailings can be spectacular. However, they do cost more to produce, assemble and mail. While dimensional mailings work, you want to be smart about using them correctly.

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CMO’s Top Marketing Priorities

Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study.” It surveyed over 700 CMOs from more than 50 countries. What was CMOs number one priority? Developing better customer experiences. According to the study, nearly two-thirds (63%) of CMOs agreed that this was their top priority.

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Response Rate, Cost Per Lead, Cost Per Sale

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination of channels) are delivering the most bang for the buck? What was the cost per sale?

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