PrintComm Blog

Here are the Latest Posts ...

Here are the latest postings..

Are Your Customers Coming or Going?

Are Your Customers Coming or Going?

When developing a direct mail campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should. The two groups are quite different and should be marketed to differently. Customer Acquisition Acquisition mailings are...

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How to Keep Customers Engaged

How to Keep Customers Engaged

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...

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5 Tips for Successful Database Marketing

5 Tips for Successful Database Marketing

Five elements commonly underpin the marketing strategies of great direct marketers. How many of these strategies are you using? 1. Centralized Database Top marketers have centralized databases that integrate the data stored throughout their organizations. This...

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Top Trends in the New Movers Market

Top Trends in the New Movers Market

When people move into a new area, they have many needs and will be establishing new shopping behaviors and relationships. They shop in new stores. They eat at new restaurants. They need lawn and home security services, groceries, pet products, and home furnishings. No...

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The Power of Marketing Local

The Power of Marketing Local

One of the most powerful consumer trends of 2020 has been the move to the suburbs. Consumers are increasingly shopping where they live, whether it’s for safety or convenience. Smaller, local businesses are often perceived as safer choices than crowded big-box stores....

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