PrintComm Blog
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Are Your Customers Coming or Going?
When developing a direct mail campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should. The two groups are quite different and should be marketed to differently. Customer Acquisition Acquisition mailings are...
Can High Margin, Low Frequency Customers Be Converted Into More Frequent Purchasers?
The simple answer to this question is “yes.” For those of you who utilize RFM (recency, frequency, monetary) analysis or some derivative to decide which customers or prospects get what messaging when, you probably want to take a look at some tactics to upgrade the...
Are Delays at USPS Wreaking Havoc on Your In Home Dates?
There have been issues at USPS that have created some well-publicized delays over the last few months. COVID-related absences and quarantines that are affecting all organizations, including the postal system, is one cause. The shift to ecommerce, brought about by...
9 Direct Mail Statistics to Consider for Your Next Campaign
When it comes to ROI, some channels are more effective than others. Knowing which channels generate the highest response rates and pair well with other channels is the key to creating a multichannel marketing strategy. For example, recipients of a direct mail campaign...
How to Keep Customers Engaged
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...
How Variable Data Print Increases Your Campaign Response Rates
Do you send out the same message to every person that receives your direct mail? While you might get a few responses from your campaign, you won’t see nearly the ROI than you would if you harnessed your customer data and plugged it into your direct mail for a...
5 Tips for Successful Database Marketing
Five elements commonly underpin the marketing strategies of great direct marketers. How many of these strategies are you using? 1. Centralized Database Top marketers have centralized databases that integrate the data stored throughout their organizations. This...
Top Trends in the New Movers Market
When people move into a new area, they have many needs and will be establishing new shopping behaviors and relationships. They shop in new stores. They eat at new restaurants. They need lawn and home security services, groceries, pet products, and home furnishings. No...
The Power of Marketing Local
One of the most powerful consumer trends of 2020 has been the move to the suburbs. Consumers are increasingly shopping where they live, whether it’s for safety or convenience. Smaller, local businesses are often perceived as safer choices than crowded big-box stores....