PRINTCOMM Blog
Here’s What Marketers Need to Look at When Targeting Hard To Reach Segments
Retail marketing leaders are doing an excellent job using segmentation models for their prospects and client base. They use this information to...
How Printers Execute In-Home Dates and Why It’s Important
Hitting an in-home date occurs when over 90% of a direct mail campaign hits mailboxes within a three-day window. When a mailing takes place, a...
What matters more? Marketing ROI or Cash
Marketing has truly evolved into a data-driven business function, justifying the fact that we all get a B.S. degree rather than a B.A. With the...
The Largest Limit to Your Business’ Growth
As a business leader, when you strive to grow a business, contemplating the number of barriers can make growth feel unattainable. Scaling up...
Postage Rates Rise Again
As inflation and material shortages rage across America, even the post office is raising prices at a faster pace. Traditionally, the USPS has raised...
The Metric That Matters In Customer Acquisition
Most of us would agree that marketing is an investment. We spend money and we expect ROI. We’re willing to do some testing to find something new...
How We’re Helping Our Clients Cope with the Paper Shortage at PrintComm
If you’re a marketer who uses direct mail, you have probably heard about the paper shortage ad nauseum for the last few months. From all...
How New Mover Data Can Get Your Brand In Front Of New Customers
Did you know the average American household moves every five to seven years? With each move, these people will be establishing new buying behaviors...
5 Ways to Boost Your Marketing by Getting More Customer Addresses
We have talked to multiple marketers who want to be able to reach more of their loyalty program members via direct mail. Email is their current...