PRINTCOMM Blog
Upcoming USPS Postage Discounts
If you feel like postage has been increasing often recently, you’re right. USPS has increased rates twice per year in 2022 and 2023, in January and...
Why You Should Be Using Customer Segmentation Targeting
Customer segmentation targeting is a marketing strategy that involves dividing a company's target audience into different groups or segments based...
How Data Science Is Changing the Direct Mail Game
Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail...
Using Data to Build Customer Relationships
As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and...
How Direct Mail Plays a Vital Role in Customer Relationship Management
With an increase in options for consumers in many industries and inflation on the rise, customer relationship management matters more than ever....
Here’s What Marketers Need to Look at When Targeting Hard To Reach Segments
Retail marketing leaders are doing an excellent job using segmentation models for their prospects and client base. They use this information to...
How Printers Execute In-Home Dates and Why It’s Important
Hitting an in-home date occurs when over 90% of a direct mail campaign hits mailboxes within a three-day window. When a mailing takes place, a...
What matters more? Marketing ROI or Cash
Marketing has truly evolved into a data-driven business function, justifying the fact that we all get a B.S. degree rather than a B.A. With the...
The Largest Limit to Your Business’ Growth
As a business leader, when you strive to grow a business, contemplating the number of barriers can make growth feel unattainable. Scaling up...