PrintComm Blog
The Latest in Direct Mail, Print & Integrated MediaHere are the latest postings..
5 Tips for Marketing During COVID-19
The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just means that your marketing should reflect higher sensitivity to the overall challenges they might be facing. Let’s look at...
Strategies for Improving Your Customer Retention
Have you ever heard that it costs a lot less to get a customer to come back than it does to acquire them in the first place? It’s true! One of the biggest reasons you should focus on your customer retention strategy is because it has really high ROI. Secondly, it can...
Survey Your Customers and Watch Your Sales Grow
It’s a standard rule of thumb in marketing: it costs 10x less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways to do that is to use customer...
Do You Know These 9 Buyer Types?
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different customer segments, so it’s helpful to know which categories your customers fall into. Here are 9 different segments created by...
How to Segment Your Data for Maximum Results
The key to direct marketing effectiveness is sending the right offer to the right person at the right time. Segmentation help you achieve this. It is the process of dividing your customers or potential customers into groups, or segments, based on their...
Now Is the Best Time to Invest in Marketing
It’s likely that you’ve heard it said that now is a good time to be marketing. Whether it’s direct mail, email, or mobile, here are three reasons why now is a particularly good time to be more proactive about your marketing strategies. 1. Many high value...
Multichannel Marketing That Makes a Deeper, Richer Connection
Want to make your larger business seem local? A best-in-class example of how to do this comes from MB Financial, a financial institution serving the Chicago marketplace. It’s a formula that any multi-location company can follow to make its mailings more personalized...
Finding the Perfect Balance
Did you know that consumers are at least one-third more likely to make a purchase if the marketing communication is personalized? According to Adobe’s 2019 Brand Content Survey, 51% of consumers are more likely to make a purchase and 34% of consumers are more likely...
Are You Matching the Right Offer to the Right Audience?
Offers can be critical to getting people to respond to your marketing, and not every offer will motivate every buyer. The two have to be properly matched. Do you put as much thought into the offer as you do into your list, your creative, and your message? Does that...