PrintComm Blog
The Latest in Direct Mail, Print & Integrated MediaHere are the latest postings..
During Times of Uncertainty, Market Like a Leader
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail...
Why Informed Delivery Is a Great Multichannel Tool to Increase Your Direct Mail Campaign Visibility
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United...
5 Strategies to Achieve High Quality Data
Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you can trust the information you are working with? 1. Review your current data. The first thing you need to do is review the...
5 Tips for Marketing During COVID-19
The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just means that your marketing should reflect higher sensitivity to the overall challenges they might be facing. Let’s look at...
Strategies for Improving Your Customer Retention
Have you ever heard that it costs a lot less to get a customer to come back than it does to acquire them in the first place? It’s true! One of the biggest reasons you should focus on your customer retention strategy is because it has really high ROI. Secondly, it can...
Survey Your Customers and Watch Your Sales Grow
It’s a standard rule of thumb in marketing: it costs 10x less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways to do that is to use customer...
Do You Know These 9 Buyer Types?
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different customer segments, so it’s helpful to know which categories your customers fall into. Here are 9 different segments created by...
How to Segment Your Data for Maximum Results
The key to direct marketing effectiveness is sending the right offer to the right person at the right time. Segmentation help you achieve this. It is the process of dividing your customers or potential customers into groups, or segments, based on their...
Now Is the Best Time to Invest in Marketing
It’s likely that you’ve heard it said that now is a good time to be marketing. Whether it’s direct mail, email, or mobile, here are three reasons why now is a particularly good time to be more proactive about your marketing strategies. 1. Many high value...