PRINTCOMM Blog

Why smarter data, better segmentation, and AI-driven targeting are becoming the new competitive edge Direct mail has always been a high-performing channel — but what’s changing is how marketers decide […]

Direct mail continues to outperform many digital channels — but only when it’s relevant. Today’s consumers will pay attention and respond to touches that address their needs, timing, and behaviors. […]

As direct mail costs rise, one truth is clearer than ever:Your results are only as strong as your data. A compelling offer and well-designed mail piece don’t matter if they […]

Direct mail has long been one of the most powerful channels for reaching qualified prospects and converting them into customers. But as we enter a new phase in the marketing […]

Direct mail is at its most powerful when you put the right offer in the hands of the right people. For acquisition campaigns, that comes down to targeting strategy — […]

On July 13, 2025, the USPS eliminated NDC entry discounts—a move that has fundamentally shifted how mail is inducted into the postal system. For years, many mailers leveraged NDC entry […]

In the realm of marketing, tracking the return on investment (ROI) for direct mail campaigns is crucial for understanding their effectiveness and ensuring that your marketing dollars are well spent. […]

In today’s competitive market, striking the right balance between acquisition and retention is crucial for long-term success. Direct mail plays a significant role in both attracting new customers and nurturing […]

Increasing lifetime customer value (LCV) is crucial for sustainable growth and profitability. As acquisition response rates continue to be challenged and cost per acquisition increases, it’s imperative to do everything […]

In the world of direct mail, finding ways to streamline operations and cut costs without sacrificing effectiveness is a top priority for many businesses. One of the most effective strategies […]

Opening a new store is an exciting opportunity to make a strong impression and attract new customers. Direct mail can be a powerful tool in this endeavor, but its effectiveness […]

In the ever-evolving landscape of customer relationships, reigniting interest from lapsed customers is both a challenge and an opportunity. For businesses seeking to turn past buyers into active, loyal customers […]

As we look ahead to the second half of 2024, USPS is rolling out promotions aimed at helping businesses mitigate increasing postage costs while enhancing the effectiveness of direct mail […]

Direct mail is a cornerstone of marketing strategies, offering a tangible connection with your audience. Yet, navigating the options requires thoughtful consideration. Let’s delve deeper into different methods to help […]

Direct mail (DM) marketing is a powerful tool for reaching customers, but its effectiveness can vary from one geographic market to another. At PrintComm, we understand that not all markets […]

In the world of direct mail marketing, the decision between addressed saturation mailings and Every Door Direct Mail (EDDM) can be pivotal. While postage rates may align closely between the […]

In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to stand out in a crowded […]

At PrintComm, we’re thrilled to announce the expansion of our direct mail facility from just over 47,000 square feet to 71,000 square feet. This expansion was made necessary by our […]

If you feel like postage has been increasing often recently, you’re right. USPS has increased rates twice per year in 2022 and 2023, in January and July. However, the post […]

Customer segmentation targeting is a marketing strategy that involves dividing a company’s target audience into different groups or segments based on common characteristics such as demographics, psychographics, or behavior. The […]

Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information […]

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than […]

With an increase in options for consumers in many industries and inflation on the rise, customer relationship management matters more than ever. Direct mail can play a profitable role in […]

Retail marketing leaders are doing an excellent job using segmentation models for their prospects and client base. They use this information to customize marketing messages, offers, and loyalty program benefits. […]

Hitting an in-home date occurs when over 90% of a direct mail campaign hits mailboxes within a three-day window. When a mailing takes place, a printer with significant expertise will […]

Marketing has truly evolved into a data-driven business function, justifying the fact that we all get a B.S. degree rather than a B.A. With the pervasiveness of digital marketing, our […]

As a business leader, when you strive to grow a business, contemplating the number of barriers can make growth feel unattainable. Scaling up requires us to consider all issues. Do […]

As inflation and material shortages rage across America, even the post office is raising prices at a faster pace. Traditionally, the USPS has raised rates once per year starting January […]

Most of us would agree that marketing is an investment. We spend money and we expect ROI. We’re willing to do some testing to find something new that might work […]

If you’re a marketer who uses direct mail, you have probably heard about the paper shortage ad nauseum for the last few months. From all indications, it appears that it […]

Kevin Naughton, owner of PrintComm Inc. (Flint, Michigan), shares why his company, a direct mail printer, has become an innovation leader in that space. Topics discussed include the company’s efforts […]

Did you know the average American household moves every five to seven years? With each move, these people will be establishing new buying behaviors and shopping at new stores in […]

We have talked to multiple marketers who want to be able to reach more of their loyalty program members via direct mail. Email is their current primary tactic due to […]

Pet Supplies Plus presented PrintComm owner, Kevin Naughton, with the “Vendor of the Year” award! We are grateful for the recognition and to be a vendor for such a great […]

We’re in unprecedented times as far as availability for paper. If you do decent volumes of direct mail, your provider has probably been talking to you about price increases related […]