Archives | PrintComm

The Largest Limit to Your Business’ Growth

As a business leader, when you strive to grow a business, contemplating the number of barriers can make growth feel unattainable. Scaling up...

Postage Rates Rise Again

As inflation and material shortages rage across America, even the post office is raising prices at a faster pace. Traditionally, the USPS has raised...

The Metric That Matters In Customer Acquisition

Most of us would agree that marketing is an investment. We spend money and we expect ROI. We’re willing to do some testing to find something new...

How We’re Helping Our Clients Cope with the Paper Shortage at PrintComm

If you’re a marketer who uses direct mail, you have probably heard about the paper shortage ad nauseum for the last few months. From all...

How New Mover Data Can Get Your Brand In Front Of New Customers

Did you know the average American household moves every five to seven years? With each move, these people will be establishing new buying behaviors...

5 Ways to Boost Your Marketing by Getting More Customer Addresses

We have talked to multiple marketers who want to be able to reach more of their loyalty program members via direct mail. Email is their current...

Direct Marketers – How Will the Current Paper Market Affect You?

We’re in unprecedented times as far as availability for paper. If you do decent volumes of direct mail, your provider has probably been talking to...

Keeping Your Customers in the Fold – Tips on How to Reduce Customer Churn

Let’s be honest. Customer churn is part of business. The question is how can you reduce it? Here are some of the ways you can keep churn to a...

Looking Past Average Numbers Can Pay Big Dividends

The following case study from Marketing Sherpa demonstrates the power of looking at segment metrics and performance vs. just looking at averages. It...

Why Online Retailers Are Hitting Home Runs with Direct Mail

2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience...

Win Back Your Lapsed Customers

Let’s say you have a customer who purchases specific items every 6 weeks on average from you or at least finds their way to your website or store in...

Should Your Direct Mail Include a Map or a QR Code That Links to a Map Application?

In a previous blog, we extolled the benefits of including maps on your pieces. We won’t rehash that entirely. In summation, it makes sense to...

Why Direct Mail Speaks to Boomers

Are you aware there are nearly 74 million baby boomers living in the United States? They account for 71% of our nation’s wealth, and account for...

Can Direct Mail Increase Brand Awareness?

For decades, brand awareness has been the subject of research and study. Is branding a good investment of your marketing dollars? To what extent...

Short and Sweet – Direct Mail Copy That Captures Attention

What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail...