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Using Data to Build Customer Relationships

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and...

How Direct Mail Plays a Vital Role in Customer Relationship Management

With an increase in options for consumers in many industries and inflation on the rise, customer relationship management matters more than ever....

Here’s What Marketers Need to Look at When Targeting Hard To Reach Segments

Retail marketing leaders are doing an excellent job using segmentation models for their prospects and client base. They use this information to...

How Printers Execute In-Home Dates and Why It’s Important

Hitting an in-home date occurs when over 90% of a direct mail campaign hits mailboxes within a three-day window. When a mailing takes place, a...

What matters more? Marketing ROI or Cash

Marketing has truly evolved into a data-driven business function, justifying the fact that we all get a B.S. degree rather than a B.A. With the...

The Largest Limit to Your Business’ Growth

As a business leader, when you strive to grow a business, contemplating the number of barriers can make growth feel unattainable. Scaling up...

Postage Rates Rise Again

As inflation and material shortages rage across America, even the post office is raising prices at a faster pace. Traditionally, the USPS has raised...

The Metric That Matters In Customer Acquisition

Most of us would agree that marketing is an investment. We spend money and we expect ROI. We’re willing to do some testing to find something new...

How We’re Helping Our Clients Cope with the Paper Shortage at PrintComm

If you’re a marketer who uses direct mail, you have probably heard about the paper shortage ad nauseum for the last few months. From all...

How New Mover Data Can Get Your Brand In Front Of New Customers

Did you know the average American household moves every five to seven years? With each move, these people will be establishing new buying behaviors...

5 Ways to Boost Your Marketing by Getting More Customer Addresses

We have talked to multiple marketers who want to be able to reach more of their loyalty program members via direct mail. Email is their current...

Direct Marketers – How Will the Current Paper Market Affect You?

We’re in unprecedented times as far as availability for paper. If you do decent volumes of direct mail, your provider has probably been talking to...

Keeping Your Customers in the Fold – Tips on How to Reduce Customer Churn

Let’s be honest. Customer churn is part of business. The question is how can you reduce it? Here are some of the ways you can keep churn to a...

Looking Past Average Numbers Can Pay Big Dividends

The following case study from Marketing Sherpa demonstrates the power of looking at segment metrics and performance vs. just looking at averages. It...

Why Online Retailers Are Hitting Home Runs with Direct Mail

2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience...

Win Back Your Lapsed Customers

Let’s say you have a customer who purchases specific items every 6 weeks on average from you or at least finds their way to your website or store in...