More Blogs
Short and Sweet – Direct Mail Copy That Captures Attention
What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail...
Can MOM Improve your Direct Marketing? Fostering a Culture of Ideas and Testing
If you’re a driven direct marketer, it would certainly be a goal that your direct marketing would be performing better at the end of the year than...
3 Shocking Reasons You Should Target Millennials with Direct Mail
1. Millennials Trust Direct Mail Millennials are perceived to not trust direct mail because they grew up in the age of the internet. In reality,...
3 Ways Maps Can Boost Your Direct Mail Performance
Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are...
Triggered Direct Mail. How Can It Benefit You?
The idea of triggered messaging is gaining momentum across all channels. In large part it’s driven by the increasing ability of savvy B2C marketers...
Using Data to Build Customer Relationships
As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and...
Are Your Customers Coming or Going?
When developing a direct mail campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should....
Can High Margin, Low Frequency Customers Be Converted Into More Frequent Purchasers?
The simple answer to this question is “yes.” For those of you who utilize RFM (recency, frequency, monetary) analysis or some derivative to decide...
Are Delays at USPS Wreaking Havoc on Your In Home Dates?
There have been issues at USPS that have created some well-publicized delays over the last few months. COVID-related absences and quarantines that...
9 Direct Mail Statistics to Consider for Your Next Campaign
When it comes to ROI, some channels are more effective than others. Knowing which channels generate the highest response rates and pair well with...
How to Keep Customers Engaged
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are...
How Variable Data Print Increases Your Campaign Response Rates
Do you send out the same message to every person that receives your direct mail? While you might get a few responses from your campaign, you won’t...
5 Tips for Successful Database Marketing
Five elements commonly underpin the marketing strategies of great direct marketers. How many of these strategies are you using? 1. Centralized...
Top Trends in the New Movers Market
When people move into a new area, they have many needs and will be establishing new shopping behaviors and relationships. They shop in new stores....
The Power of Marketing Local
One of the most powerful consumer trends of 2020 has been the move to the suburbs. Consumers are increasingly shopping where they live, whether it’s...
Want to Sell More? Start a Compelling Conversation
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products...
4 Steps to Effective Targeting
When creating any direct mail or email campaign, smart targeting strategies set you up for the win. While marketers tend to plan for great results...
Buyers are in the Driver’s Seat
In today’s world of “information everywhere,” marketers are no longer in the driver’s seat. Buyers have the world at their fingertips, and they can...