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Should You Be Personalizing? The Data Has the Answer
Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications: Customers decide very quickly—in...
Why Lifetime Customer Value Matters (A Lot)
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings...
5 Best Practices for Multichannel Marketing
There is an old saying that two are better than one. That applies to marketing channels, too. Combining channels reinforces the message, keeps you...
Breaking Out of Marketing Stereotypes
Do you market to stereotypes? Do you make assumptions about what your customers look like and how they behave? Or do you base your messaging on...
5 Psychological Marketing Principles to Engage Customers
While every buyer is unique, there are certain principles about human behavior that marketers should know. Implementing these principles in their...
During Times of Uncertainty, Market Like a Leader
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing....
Why Informed Delivery Is a Great Multichannel Tool to Increase Your Direct Mail Campaign Visibility
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To...
5 Strategies to Achieve High Quality Data
Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you...
5 Tips for Marketing During COVID-19
The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just...
Strategies for Improving Your Customer Retention
Have you ever heard that it costs a lot less to get a customer to come back than it does to acquire them in the first place? It’s true! One of the...
Do You Know These 9 Buyer Types?
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different customer...
How to Segment Your Data for Maximum Results
The key to direct marketing effectiveness is sending the right offer to the right person at the right time. Segmentation help you achieve...
Now Is the Best Time to Invest in Marketing
It’s likely that you’ve heard it said that now is a good time to be marketing. Whether it’s direct mail, email, or mobile, here are three reasons...
Multichannel Marketing That Makes a Deeper, Richer Connection
Want to make your larger business seem local? A best-in-class example of how to do this comes from MB Financial, a financial institution serving the...
Finding the Perfect Balance
Did you know that consumers are at least one-third more likely to make a purchase if the marketing communication is personalized? According to...
Are You Matching the Right Offer to the Right Audience?
Offers can be critical to getting people to respond to your marketing, and not every offer will motivate every buyer. The two have to be properly...
Stronger Together
You know those movies in which two competing heroes suddenly realize they can do more when they work together? They join forces and save the world...
Marketing Activities that Bear Fruit in the Current Environment
When consumers tighten their belts, it’s time to get even more serious about marketing. Why? Because the investments you make now could pay big...