Self-mailers can be a good fit for B2B and B2C marketers who need more real estate for messaging than what can be provided on a postcard. The outside panels can be constructed to provide the same quick view benefits of a postcard. The additional four panels can provide the marketer with more room to show products, testimonials, and more.
PrintComm can help you execute in multiple formats:
- Static pieces with simple addressing
- Static shells printed offset, variably imprinted in black – Color elements that are static can be printed in mass quantities to achieve economies of scale. Information like store contact info, offers, maps, and more can be variably imprinted. That allows the pieces to be personalized to the recipient and store/location.
- 4/c Variable self-mailers – there are situations where variable images, content, or offers make sense as the increased level of personalization will create significant lift. These cost more than the other two options but can be real winners. In some cases, where multiple campaign objectives are aggregated to achieve postage discounts, this method can actually become the low cost option.
Available letter format options and enhancements include:
- Fugitive glue
- Card Affixing