Direct Mail Strategy
And Execution That Helps Our Customers Reach Their Customers
PrintComm can help you reach your customers using direct mail. Effective direct mail marketing means different things to different people. Some people want to acquire leads while others want to nurture leads, generate direct sales, or retain customers. PrintComm works with enterprises, franchisors, manufacturers with dealer networks, universities, and direct mail marketing companies to help them execute successful direct mail. We offer a broad range of effective direct mail marketing services but most importantly, we work to help you reach your customers.
It doesn’t matter if your success equation is based on ROI, cost per acquisition, or some other metrics, we can help you accomplish your objectives by providing ideas, tactics, solutions and high-level execution that other direct mail printers typically don’t offer.
Direct marketing companies understand that effective direct mail, on a basic level, must be printed and addressed accurately and cost-effectively. If all you’re looking for is direct mail printers, we’re happy to help there too.
On the other hand, some direct marketing companies are looking for a higher level of assistance. They want a partner who will help them accomplish their objectives and compete on a higher level. It takes a special skillset to create and execute effective direct mail campaigns and our people understand direct marketing principles.
Success is accomplished via a variety of factors
We call these factors “The 4 D’s and a T.”
Development • Design • Data • Deliver • Track
of an Effective Concept and Strategy
- Discovery process to understand our client’s needs and goals, what has been done before, what has worked and what needs to work better.
- Assist in development of strategies, concepts and testing methodologies that can lead to profitable direct marketing approaches.
Effectively for Personalized Communications
- We can build variable 1:1 logic into documents that are furnished by you or we can execute based on your creative brief and branding guidelines.
- PrintComm’s team of creative professionals can help you create integration pieces, i.e. general and personalized landing pages, mobile sites, coordinated emails and social media touches.
Generation , Management and Utilization
- Help you analyze data to determine the people most likely to respond
- List acquisition
- Data hygiene: address standardization, NCOA, list merging, duplicate removal
- CASS certification
- Radius searches – to help you find the people that are closest to dealers, events or retail location
- CRM database integration
- Data enrichment
- Postal logistics
- Delivery is about getting the assets produced as effectively as possible and delivering it to your target audience as efficiently as you can.
- PrintComm offers a broad range of print and mail/lettershop equipment and services. We are fully capable of producing campaigns with static mail, fully variable mail or pieces that are a combination of static and variable. We can produce postcards, EDDM, self-mailers and letter/envelope packages.
- If your campaigns are complex and involve multiple versions or drops, rest assured, our project management professionals can make it happen. We will find the most effective way to produce your communications pieces as well as find the most efficient way to get the pieces into the hands of the people who matter most to you.
- In order to get the most value from your communications projects, you need to close the loop by tracking the results and evaluating how effective the projects have been.
- Our team can help you monitor the results from your campaign by utilizing tracking pages, landing pages, custom phone numbers, personal URLs, custom tracking codes and more. These mechanisms can help you evaluate the metrics that matter to you.
- We can help you track, test and tweak your projects and campaigns to drive ongoing improvement in direct marketing performance.