Your data is one of the most important variables in your campaign equation. You could have a strong offer, but if you’re not sending it to the right people at the right time, no one will redeem it. PrintComm can help you develop a prospect data list that can help you achieve the results you want for your direct mail campaigns.
Prospect Data Lists for Direct Mail Campaigns
Finding or obtaining the right data to use for your marketing efforts requires time, money and testing. For direct mail, your data list is critical to its performance.
While each company or organization may need to look at different data points, these key factors while constructing prospect data lists to use for direct mail campaigns.
- CREATIVE 10% 10%
- TIMING 30% 30%
- OFFER & MESSAGE 30% 30%
- LIST TARGET 30% 30%
Keys to Successful Direct Mail Prospecting
As you can see, a successful direct mail prospecting campaign has several influencing elements. They include your creative, timing, offer, message and list target.
3040 S. Dye Road
Flint, Michigan 48507