Are Proven Winners in B2C Direct Marketing
They are quick reads for consumers and the offers printed on them are highly visible. PrintComm has the ability to help you execute successful postcard campaigns. A variety of formats are offered to help you accomplish your strategic and ROI objectives.
Some of these include:
- Static postcards that are addressed
- Static shells with variable black imprinting – Color elements that are static can be printed in mass quantities to achieve economies of scale. Information like store contact info, offers, maps, and more can be variably imprinted. That allows the pieces to be personalized to the recipient and store/location.
- 4/c Variable postcards – There are situations where variable images, content, or offers make sense as the increased level of personalization will create significant lift. These cost more than the other two options, but can also generate higher response rates and ROI. In some cases, where multiple campaign objectives are aggregated to achieve postage discounts, this method can actually become the low cost option.