004-2 | PrintComm

Make It Personal: How to Create Highly Effective Personalized Marketing Pieces

It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your...

Use Personas for Creating High-Converting Direct Mail Campaigns

If you want to convince a hungry family to buy pizza instead of burgers, price and opportunity might be sufficient motivators to get them to switch....

Rethinking Your Target Audience

How well do you know your target audience? Wait! Don’t answer that. It’s a trick question. If you started to answer, you might have a targeting...

What to Expect From a Best-in-Class Direct Mail Provider

Whether you’ve been running direct mail campaigns for years or you’re just getting started, here are five things you should expect from your direct...

Get More from Your Print Budget with Retargeting

You make a significant investment in your print marketing. Yet even with the most targeted campaign, sometimes you don’t get the return on...

Why Does Channel Selection Matter?

When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants...

3 Ways to Sell More to Existing Customers

Think you have to go out and drum up new customers in order to increase your sales? Prospecting is an important tool for revenue generation,...

Your Greatest Marketing Asset

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? Let’s look at some...

5 Keys to Customer Acquisition

Companies can’t survive and grow without continually acquiring new customers. There are many ways to acquire new customers, but one rises above the...

Want More Holiday Sales? Start Earlier.

Ever wondered why that beautifully printed holiday direct mailer or creatively designed email blast didn’t work as well as you’d hoped? Was it the...

How to Make Your Direct Mail More Effective – Test, Test, Test

So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are effective? Are you using the right data points?...

Before You Personalize Your Marketing, Do This!

Want to rock the results of your next marketing campaign? Define your segments and clean your data before you personalize! What do we mean by that?...

Three Data Points That Pack a Punch

Only have a person’s name and address? That’s all you need! There are three highly effective approaches to personalization that you can deploy with...

Lifetime Customer Value: The Real Measure of Success

How do you measure the success of your marketing campaigns? Do you measure it by the initial sales? Marketers often run a campaign, then measure how...

5 Benefits to Having an Up-to-Date Mailing List

Every marketing dollar counts in direct mail campaigns. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses...

How Strong Is Your Direct Mail Foundation?

Designing a new direct mail campaign? Let the creativity flow! Before setting your designer loose on a new campaign, take a step back and make sure...