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The Hottest New Market: Your Own Customers!
When you think of boosting revenue, chances are you think about acquiring new customers. But why not look to your existing customers instead? You...
How to Nurture Leads Until They Are Ready to Buy
It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people...
Closing the Customer Perception Gap
Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct mail, email,...
Speaking to Your Audience in Their Language
Whether you are writing copy for a postcard or an email, the language you use matters. Just like products and images, the wording you use...
Getting to Know Your Audience
Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing...
6 Tips for Writing Headlines You Can Use That (Actually) Work
Whether it’s a postcard or an email, the success of your marketing effort hangs on the headline. If your audience never gets past the headline, it...
Need a way to stay in front of leads until they convert into customers? Drip marketing is the key.
Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It...
Personalization: Why It Works
Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations, companies are personalizing...
Why Your Offers Might Be Hurting Your Bottom Line and How You Can Fix It
Offers are used as a way to get customers to walk in the door or order online. However, most companies view all offers the same way, and send the...
5 Steps to Customer Loyalty
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more...
Informed Delivery: A New Tool for Marketers
Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery?...
New Technology Takes Retargeting Offline with Incredible Results
You’ve probably heard of retargeting online where companies use technology called cookies to serve up relevant messaging to someone who has recently...
Re-energize Your Mail with These Ideas
Is your target audience tuning out your mailings because you’re sending the same campaign over and over? Maybe it’s time to mix things up....
Companies Place More Emphasis on Marketing in 2019
Every year, Target Marketingsurveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey”...
USPS Pricing Changes: Here’s What You Need to Know
By now you might have heard that as of January 27th, the United States Postal Service is changing their pricing which will affect all mail classes...
5 Ideas for Customer Retention
While gaining the attention of new prospects is becoming increasingly difficult, retaining the customers you do have is becoming more important to...
Customer Loyalty Strategies You Need to Consider!
What is Your Current Customer Loyalty or Retention Plan? Customer loyalty is challenging to gain, but easy to lose. Today, customers have a very...
Customer Retention Strategy – Where Do You Start?
Start Your Customer Retention Strategy Customer retention is critical to your overall success, regardless of which industry you are in. Here are a...