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How to Create a Great Prospect Data List
What Makes a Great Prospect Data List? Finding or obtaining the right data to use for your marketing efforts requires time, money and testing. For...
PrintComm’s Article on Franchisee Opt-In
Note: This article was featured in Franchising World for their December 2017 Issue. If you would like to review the published digital version, you...
Make Print Collateral Direct Response Vehicles
Direct response marketing has one goal — make the reader take immediate action. Are your current pieces accomplishing that? Do you use a lot of...
New Year = New Goals for Your Direct Mail Efforts
The new year has begun and just about everyone is in the goal-setting mindset, which is why we wanted to share some advice on how to improve your...
Acquiring New Customers with Direct Mail
Does Acquiring New Customers with Direct Mail Make Sense for You? While many companies are open to using direct mail in their multi-channel...
You Generated All These Leads – Now What?
Lead generation tactics vary from business to business. While there are a handful of common sources for generating leads, the biggest question many...
Create Marketing Copy That Gets Read
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine...
Customer Complaints – Turning Them Into Profits
Handling Customer Complaints Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer...
Maximize Your Multichannel Advantage
Why Being Multichannel Matters Today Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel...
Mailing Lists: Keep Them Clean With This Checklist
5-Point Checklist for Clean Mailing Lists When it comes to direct mail, maximum results start, not just with mailing lists, but with clean mailing...
1:1 Printing for Personalization Matters
Are you using 1:1 printing for personalization? More and more, we hear about print personalization, or variable data printing, to achieve higher...
Your Customers: What Motivates Them?
How Well Do You Know Your Customers? When we think about motivating customers to make a purchase, we think about using the right mailing list,...
Event Marketing: Maximize Your Next Event
Maximize Your Event with these 3 Easy Steps Have an event coming up? In-house seminar? Booth at a trade show? Whatever it is, you want to maximize...
Study: Cross-Channel Marketing Use Doubles
Cross-channel marketing is critical. If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and...
Branding Has Benefits, Learn Them Now!
An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in...
Customer Insight Is Key to Personalization
What’s the secret to customer success with personalized printing? It can be summed up in a single word: relevance. You can “personalize” a document...
Position and Grow Your Business for Tomorrow
Business growth is important. Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their...
How to Build Your Direct Mail List in 5 Ways
Are you looking to build or expand your direct mail list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing date to append the list you already have. Here are five ways to build a great direct mail list. 1. Purchase a trade show…