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Branding Has Benefits, Learn Them Now!
An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in branding can pay off in many ways. Benefits from...
Customer Insight Is Key to Personalization
What’s the secret to customer success with personalized printing? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s...
Position and Grow Your Business for Tomorrow
Business growth is important. Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than...
How to Build Your Direct Mail List in 5 Ways
Are you looking to build or expand your direct mail list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing date to append the list you already have. Here are five ways to build a great direct mail list. 1. Purchase a trade show…
Marketers Learn from Magazines & Newspapers
Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness....
Lead Nurturing with The Right Content
Increasingly, marketers look at the sales process as a set of stages. Each stage of the process requiring different types of content to move prospects from one stage to the next. This process is called lead nurturing. One of the most important tools for lead nurturing is content marketing…
Qualitative Data Vs. Quantitative Data
When it comes to personalized marketing, whether in print or email, there are two types of data: quantitative and qualitative. Marketers have become used to using quantitative data to speak more personally and relevantly to customers. Customers in this household income…
Print Marketing: Rethink Ink on Paper in a Digital World
The New Year is the perfect time to rethink your print marketing strategy, revamp your messaging, and refresh your brand. This requires an understanding of the role traditional ink on paper plays in a time when technology adoption and digital delivery are reshaping marketing…
Buyer Personas Are Driving Demand Gen Study Shows
Before new customers can buy from you, they need to learn about you. However, they need to discover you through direct mail, email, or on the web. To create this awareness, companies are developing sophisticated demand generation programs. According to the third annual…
How Much Personalization Is Too Personal?
When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good use of data can be very effective, but the poor use of data can make people uncomfortable. One marketer caused a stir, for example…
Personalized Content Makes Results Soar – Here’s Why You Should Switch!
With consumers squarely in charge of product research before they contact your company, content marketing is more important than ever. One of the most important forms of content marketing is the customer newsletter—and more and more…
Rebranding: When Should You Consider Doing It?
Rebranding is a big deal, and it shouldn’t be done lightly. But sometimes, the time is right. When should you consider rebranding your business? Here is some advice from the experts! Rebranding needs to happen when businesses evolve. Additionally, there can come a point at which you…
Direct Mail: 3 Reasons To Use It That You Don’t Know!
There’s lots of reasons to use direct mail, but do you know these three statistics that prove the value of direct mail marketing? See why you should start using this marketing tactic in your sales strategies today! It has a higher value in persuasion. According to a recent study by Canada Post and…
Are You Marketing Through Content?
Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the power and influence of content marketing. According to the Content Marketing Institute…
1:1 Marketing Is Relationship Marketing!
What makes 1:1 printing work? What turns an average marketing campaign into an outstanding success? Is it the graphic design? Or is it the mailing list? Could be selecting just the right variables like income, age, or gender? Those things are important, but there is one ingredient that…
Targeting High-Value Millennials
Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the word for you, especially if you help them do it.
Maximizing Your Return on Dimensional Mail
If your direct mail is fat, over-sized, or three-dimensional, it stands out to recipients. Therefore, people want to pick it up and see what’s inside. As a result, the return of dimensional mailings can be spectacular. However, they do cost more to produce, assemble and mail.
CMO’s Top Marketing Priorities
Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study.” It surveyed over 700 CMOs from more than 50 countries. What was CMOs number one priority? Developing better customer experiences. According to the study, nearly two-thirds (63%)…