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Lead Nurturing with The Right Content

Lead Nurturing with The Right Content

Increasingly, marketers look at the sales process as a set of stages. Each stage of the process requiring different types of content to move prospects from one stage to the next. This process is called lead nurturing. One of the most important tools for lead nurturing is content marketing…

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Qualitative Data Vs. Quantitative Data

Qualitative Data Vs. Quantitative Data

When it comes to personalized marketing, whether in print or email, there are two types of data: quantitative and qualitative. Marketers have become used to using quantitative data to speak more personally and relevantly to customers. Customers in this household income…

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Print Marketing: Rethink Ink on Paper in a Digital World

Print Marketing: Rethink Ink on Paper in a Digital World

The New Year is the perfect time to rethink your print marketing strategy, revamp your messaging, and refresh your brand. This requires an understanding of the role traditional ink on paper plays in a time when technology adoption and digital delivery are reshaping marketing…

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Buyer Personas Are Driving Demand Gen Study Shows

Buyer Personas Are Driving Demand Gen Study Shows

Before new customers can buy from you, they need to learn about you. However, they need to discover you through direct mail, email, or on the web. To create this awareness, companies are developing sophisticated demand generation programs. According to the third annual…

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How Much Personalization Is Too Personal?

How Much Personalization Is Too Personal?

When you are personalizing print or email communications, it’s important to remember that there are real people on the end of the line. Good use of data can be very effective, but the poor use of data can make people uncomfortable. One marketer caused a stir, for example…

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Rebranding: When Should You Consider Doing It?

Rebranding: When Should You Consider Doing It?

Rebranding is a big deal, and it shouldn’t be done lightly. But sometimes, the time is right. When should you consider rebranding your business? Here is some advice from the experts! Rebranding needs to happen when businesses evolve. Additionally, there can come a point at which you…

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Direct Mail: 3 Reasons To Use It That You Don’t Know!

Direct Mail: 3 Reasons To Use It That You Don’t Know!

There’s lots of reasons to use direct mail, but do you know these three statistics that prove the value of direct mail marketing? See why you should start using this marketing tactic in your sales strategies today! It has a higher value in persuasion. According to a recent study by Canada Post and…

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Are You Marketing Through Content?

Are You Marketing Through Content?

Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the power and influence of content marketing. According to the Content Marketing Institute…

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1:1 Marketing Is Relationship Marketing!

1:1 Marketing Is Relationship Marketing!

What makes 1:1 printing work? What turns an average marketing campaign into an outstanding success? Is it the graphic design? Or is it the mailing list? Could be selecting just the right variables like income, age, or gender? Those things are important, but there is one ingredient that…

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Targeting High-Value Millennials

Targeting High-Value Millennials

Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the word for you, especially if you help them do it.

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Maximizing Your Return on Dimensional Mail

Maximizing Your Return on Dimensional Mail

If your direct mail is fat, over-sized, or three-dimensional, it stands out to recipients. Therefore, people want to pick it up and see what’s inside. As a result, the return of dimensional mailings can be spectacular. However, they do cost more to produce, assemble and mail.

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CMO’s Top Marketing Priorities

CMO’s Top Marketing Priorities

Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study.” It surveyed over 700 CMOs from more than 50 countries. What was CMOs number one priority? Developing better customer experiences. According to the study, nearly two-thirds (63%)…

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Bad Addresses: How Much Do They Cost You?

Bad Addresses: How Much Do They Cost You?

Just how much do bad addresses cost you? You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services,

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Response Rate, Cost Per Lead, Cost Per Sale

Response Rate, Cost Per Lead, Cost Per Sale

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination of channels) are delivering the most bang for the buck? What was the cost per sale?

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