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Response Rate, Cost Per Lead, Cost Per Sale

Response Rate, Cost Per Lead, Cost Per Sale

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination of channels) are delivering the most bang for the buck? What was the cost per sale?

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Tapping the Subconscious = Winning the Sale!

Tapping the Subconscious = Winning the Sale!

Looking to create direct mail that drives engagement and action? Here’s the Top 5 Tips from the Advertising Industry, which were created based on human psychology and practiced daily by key brands. Appeal to charity or environmental causes. “Help us take care…

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Find Where Data Is Hiding

Find Where Data Is Hiding

Think you don’t have the data to drive personalized print marketing programs? Boost your personalization efforts by investing in data gathering. Or maybe — just maybe — you have more data than you think. Let’s look at some of the many types of data that can get overlooked.

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Get Your Timing Right!

Get Your Timing Right!

How well do you know your target audience? How critical is the timing for direct mail campaigns? Hitting the right window can make the difference. How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being…

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Freshen Up! Give Your Mailing List a Makeover!

Freshen Up! Give Your Mailing List a Makeover!

When was the last time you updated your customer or marketing database? One month? One year? Five years? Never? Give you mailing list a makeover. Your marketing database is the list of contacts and everything you know about your current and prospective customers…

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Why Drip Marketing?

Why Drip Marketing?

Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Want more sales? Use the power of print to fuel your drip marketing efforts.

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EDDM vs. Addressed Mail: Which One Should You Use?

EDDM vs. Addressed Mail: Which One Should You Use?

“Every Door Direct Mail” (EDDM) allows businesses to do “saturation mailings” to entire carrier routes with no addressing. When promoting sales and events, and for franchises, EDDM reaches everyone in a specific locale for a low postage rate.

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Innovative Ideas for Your Marketing Offers

Innovative Ideas for Your Marketing Offers

Instead of giving away expensive gift cards or premiums to incite response, try bundling high-value discount offers. These incentives can be tied to a response, you are trying to elicit. These programs are very cost-effective and generate higher response.

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Save with Online Ordering Systems

Save with Online Ordering Systems

A few weeks ago, I posted an article where I asked if an online ordering site for marketing materials would be the right move for those of you who offer branded materials to agents, dealers, employees, or franchisees. I realize this may not be relevant…

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Understanding Your Direct Mail Size and Rate Options

Understanding Your Direct Mail Size and Rate Options

Size makes a big difference in the rates you will pay for direct mail. Here’s a guide to postcards. And, if you’re mailing in the U.S. and Canada, there are differences. We’ll be focusing in on postcards this week before moving on to self-mailers and larger pieces over the coming weeks.

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When Does It Make Sense to Do a Program with 0% ROI

When Does It Make Sense to Do a Program with 0% ROI

Response vs. ROI can be misleading. One of the highest performing direct mail programs I have ever seen had an ROI of 0%. But it was a huge success. The absolutely highest performer I have ever seen, from a response standpoint, was for a survey. Why? Because the client was giving away…

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