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Bad Addresses: How Much Do They Cost You?
Just how much do bad addresses cost you? You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services,
What Should You Know About Your Customers, but don’t?
Understanding your customer is important for any effective marketing strategy. Do you have enough data in your customer marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to add fields…
Response Rate, Cost Per Lead, Cost Per Sale
When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or combination of channels) are delivering the most bang for the buck? What was the cost per sale?
Survey: Direct Mail on the Rise for Customer Acquisition & Retention
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its readers prefer for a variety…
Tapping the Subconscious = Winning the Sale!
Looking to create direct mail that drives engagement and action? Here’s the Top 5 Tips from the Advertising Industry, which were created based on human psychology and practiced daily by key brands. Appeal to charity or environmental causes. “Help us take care…
Find Where Data Is Hiding
Think you don’t have the data to drive personalized print marketing programs? Boost your personalization efforts by investing in data gathering. Or maybe — just maybe — you have more data than you think. Let’s look at some of the many types of data that can get overlooked.
Get Your Timing Right!
How well do you know your target audience? How critical is the timing for direct mail campaigns? Hitting the right window can make the difference. How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being…
Freshen Up! Give Your Mailing List a Makeover!
When was the last time you updated your customer or marketing database? One month? One year? Five years? Never? Give you mailing list a makeover. Your marketing database is the list of contacts and everything you know about your current and prospective customers…
Why Drip Marketing?
Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Want more sales? Use the power of print to fuel your drip marketing efforts.
Marketing Promotion Schedule: Avoid Feast-or-Famine
If Q1 feels like the best of times and Q4 feels like the worst of times for your marketing department, you need a marketing promotion schedule to spread your budget evenly over the year.
Recent Study Confirms Direct Mail a Driver of Online Giving
Driving charitable donations is a constant effort for most non-profits. Direct mail has been confirmed to be an influential marketing move that garners donations, particularly online giving.
EDDM vs. Addressed Mail: Which One Should You Use?
“Every Door Direct Mail” (EDDM) allows businesses to do “saturation mailings” to entire carrier routes with no addressing. When promoting sales and events, and for franchises, EDDM reaches everyone in a specific locale for a low postage rate.
Innovative Ideas for Your Marketing Offers
Instead of giving away expensive gift cards or premiums to incite response, try bundling high-value discount offers. These incentives can be tied to a response, you are trying to elicit. These programs are very cost-effective and generate higher response.
Save with Online Ordering Systems
A few weeks ago, I posted an article where I asked if an online ordering site for marketing materials would be the right move for those of you who offer branded materials to agents, dealers, employees, or franchisees. I realize this may not be relevant…
What I Learned About In-Store Marketing from a Trip to Panera Bread
Let me make something plain, I love Panera. I love the tomato & feta soufflés and the asiago cheese bagels. I also love the way they publish calories next to everything so I can make informed decisions…
Could an Online Ordering Site for Marketing Materials Help You?
When thinking about how print and marketing collateral are managed within your company today, see if any of the following sound familiar: the cost associated with creating a business card order and having it flow through…
Understanding Your Direct Mail Size and Rate Options
Size makes a big difference in the rates you will pay for direct mail. Here’s a guide to postcards. And, if you’re mailing in the U.S. and Canada, there are differences. We’ll be focusing in on postcards this week before moving on to self-mailers and larger pieces over the coming weeks.
If There’s One Thing (or Three) We Can Guarantee, It’s Change
The old saying goes that only two things in life are guaranteed: death and taxes. In my humble opinion, I’d like to suggest a third: change. I make this statement in light of my own, very recent firsthand experience. I am excited to announce…