PRINTCOMM Blog
Deciphering Direct Mail: EDDM vs Saturation vs High Density
Direct mail is a cornerstone of marketing strategies, offering a tangible connection with your audience. Yet, navigating the options requires...
Unveiling the Mystery: Why Direct Mail Performs Differently in Various Markets
Direct mail (DM) marketing is a powerful tool for reaching customers, but its effectiveness can vary from one geographic market to another. At...
Choosing Between Addressed Saturation vs. Every Door Direct Mail (EDDM): Making Informed Direct Mail Decisions
In the world of direct mail marketing, the decision between addressed saturation mailings and Every Door Direct Mail (EDDM) can be pivotal. While...
Random Handwriting Fonts Can Boost Open Rates
In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to...
Upcoming USPS Postage Discounts
If you feel like postage has been increasing often recently, you’re right. USPS has increased rates twice per year in 2022 and 2023, in January and...
Why You Should Be Using Customer Segmentation Targeting
Customer segmentation targeting is a marketing strategy that involves dividing a company's target audience into different groups or segments based...
How Data Science Is Changing the Direct Mail Game
Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail...
Using Data to Build Customer Relationships
As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and...
How Direct Mail Plays a Vital Role in Customer Relationship Management
With an increase in options for consumers in many industries and inflation on the rise, customer relationship management matters more than ever....