Do you have enough data in your customer marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to add fields that create exponentially more value. Understanding your customer is important for any effective...
Articles
Get Your Timing Right!
How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. Here are the...
Why Drip Marketing?
Want more sales? Use the power of print to fuel your drip marketing efforts. Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Drip marketing...
Save with Online Ordering Systems
A few weeks ago, I posted an article where I asked if an online ordering site for marketing materials would be the right move for those of you who offer branded materials to agents, dealers, employees, or franchisees. I realize this may not be relevant for some of you...
Could an Online Ordering Site for Marketing Materials Help You?
When thinking about how print and marketing collateral are managed within your company today, see if any of the following sound familiar: The cost associated with creating a business card order and having it flow through the procurement system is actually more costly...
The Missing Link in Choosing Marketing Channels
Once in a while, you come across a study that really challenges how you think. Marketers (myself included) spend a lot of time thinking about which channels to use for our communications efforts. We’ve learned that the best campaigns integrate multiple channels, but...
Don’t Let Your Customers Be Someone Else’s Prospects
Most companies I work with spend a great deal of effort, time, resources and budget acquiring leads. Some of the companies I work with also spend a great deal of effort, time, resources and budget nurturing leads. Few of the companies I work with, however, give much...
Ready, Set, Fail: Three Ways to Avoid Campaign Failure
It’s amazing how many campaigns are primed for failure before they even get off the ground. Why? Because in the rush of trying to get the direct marketing campaign out the door, many marketers forget a few simple steps that will not only contribute to the success of...
Help Them Help You: Getting Your Network to Market the Brand
When I speak to the heads of corporate franchise, dealer and agent networks, most of them have a common complaint: they spend a significant amount of time and money on marketing materials that are not being used or not producing the results they would expect. However,...