Articles

What Should You Know About Your Customers, but don’t?

What Should You Know About Your Customers, but don’t?

Do you have enough data in your customer marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to add fields that create exponentially more value. Understanding your customer is important for any effective...

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Get Your Timing Right!

Get Your Timing Right!

How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. Here are the...

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Why Drip Marketing?

Why Drip Marketing?

Want more sales? Use the power of print to fuel your drip marketing efforts. Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Drip marketing...

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Save with Online Ordering Systems

Save with Online Ordering Systems

A few weeks ago, I posted an article where I asked if an online ordering site for marketing materials would be the right move for those of you who offer branded materials to agents, dealers, employees, or franchisees. I realize this may not be relevant for some of you...

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The Missing Link in Choosing Marketing Channels

The Missing Link in Choosing Marketing Channels

Once in a while, you come across a study that really challenges how you think. Marketers (myself included) spend a lot of time thinking about which channels to use for our communications efforts. We’ve learned that the best campaigns integrate multiple channels, but...

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Don’t Let Your Customers Be Someone Else’s Prospects

Don’t Let Your Customers Be Someone Else’s Prospects

Most companies I work with spend a great deal of effort, time, resources and budget acquiring leads. Some of the companies I work with also spend a great deal of effort, time, resources and budget nurturing leads. Few of the companies I work with, however, give much...

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Ready, Set, Fail: Three Ways to Avoid Campaign Failure

Ready, Set, Fail: Three Ways to Avoid Campaign Failure

It’s amazing how many campaigns are primed for failure before they even get off the ground. Why? Because in the rush of trying to get the direct marketing campaign out the door, many marketers forget a few simple steps that will not only contribute to the success of...

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