Bad Addresses: How Much Do They Cost You?

Just how much do bad addresses cost you? You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing...

What Should You Know About Your Customers, but don’t?

Do you have enough data in your customer marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to add fields that create exponentially more value. Understanding your customer is important for any effective...

Get Your Timing Right!

How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. Here are the...

Why Drip Marketing?

Want more sales? Use the power of print to fuel your drip marketing efforts. Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Drip marketing...

Save with Online Ordering Systems

A few weeks ago, I posted an article where I asked if an online ordering site for marketing materials would be the right move for those of you who offer branded materials to agents, dealers, employees, or franchisees. I realize this may not be relevant for some of you...