Bottom Line Improvement through Promo Effectiveness

Learn why companies are taking a hard look at the offers they send people and how slight adjustments in offers are having huge results.

Topics Covered Include:

  • How good promo design can increase margins
  • Identifying toxic promos: Are there offers that create negative margin?
  • Offers for new customer acquisition
  • How segment specific offers drive margin and frequency improvement
  • New trends: How AI/Machine learning can be used