Bottom Line Improvement through Promo Effectiveness
Learn why companies are taking a hard look at the offers they send people and how slight adjustments in offers are having huge results.
Topics Covered Include:
- How good promo design can increase margins
- Identifying toxic promos: Are there offers that create negative margin?
- Offers for new customer acquisition
- How segment specific offers drive margin and frequency improvement
- New trends: How AI/Machine learning can be used