Best Practices: Using Your Customer Data to Improve Your Direct Mail Results

Learn how companies are improving their direct mail results through utilizing their customer data.

Topics we’ll cover include:

  • Finding new customers that look like your best customers using modeling
  • Customer model vs. response model – what’s the difference?
  • How models can account for differences in markets
  • Using your transactional data to reduce churn, drive retention and higher ROI
  • Having trouble mailing to customers because you don’t have physical addresses?– low cost address append strategies
  • Offer strategies – should everyone get the same offer?