Direct Mail Programs that Work

Why New Customer Acquisition Direct Mail Programs Work

PrintComm helps national brands that have hundreds of locations set up direct mail programs for new customer acquisition, customer retention and lapsed customers efforts. We leverage our knowledge of project management, variable document engineering, offer creation and a balanced marketing mix to make our direct mail programs work effectively and efficiently.

What Makes a Great Prospecting List?

Three Qualifying Factors to Consider for Creating Prospect Data Lists:

• Contacts are qualified to buy what you’re offering
• Contacts have responded to other direct mail offers
• You are focused on the quality over quantity rule

If you would like to learn more about creating a strong prospect list, you can check out our blog article here.

Why New Customer Acquisition Direct Mail Programs Work

Direct mail execution gets more complicated when you have hundreds of franchisees, agents or dealers acting under your brand. Not only do you have to ensure your brand parameters are regulated, your marketing team needs to act quickly if they want to hit sales or promotional deadlines and still give direct mail recipients enough time to act on their offer.

PrintComm helps national brands that have hundreds of locations set up direct mail programs for new customer acquisition, customer retention and lapsed customers efforts. We leverage our knowledge of project management, variable document engineering, offer creation and a balanced marketing mix to make our direct mail programs work effectively and efficiently.