Our Direct Mail Database Services Make a Difference to Your Bottom Line
- Do you want to make sure your pieces reach the right people?
- Could your mailings benefit from segmentation or enhanced relevance?
- Do you need help cleaning up your data and keeping it clean so you stay in touch with your customers?
- Are you mailings highly variable and you need to work with someone who can execute sophisticated mailings on a high level?
- Would you like someone to look at your data and help you figure out how to use it do more effective mailings?
If you need some help with your data,
give us a call at 810-239-5763 or
Our database experts are ready to help you get the most out of your data.
Good data is the foundation of any successful direct mail campaign. Data quality and the way the data is employed can make or break a campaign, which is why PrintComm provides a wide range of direct mail database services. Our customers tells us that we understand data and variable mailings better than any other print firm they work with. We possess the knowledge and expertise you need to improve your reach, sales and return on marketing investment (ROMI).
Data Quality Services
Keeping your data clean and up to date is one of the easiest ways to improve your direct mail ROI. On a basic level, PrintComm, like other database marketing companies, can remove duplicates. This is something that should be done on virtually all mailings. That will reduce your piece count and save money on print and postage. Additionally, when people receive duplicates in the mail, they make value judgements on your company that aren’t positive.
Effective Direct mail database management encompasses some other, high value activities. First of all, to qualify for the lowest postal rates, databases must be run through the USPS National Change of Address (NCOA) database. PrintComm always feeds the corrected address file back to our clients as well as the bad address file. The corrected address file should be used to update the data on recipients. At some point, consumers fall out of the NCOA database. If your database isn’t continually refreshed, you will lose track of some of your customers.
There are advanced hygiene tactics and data quality services that can be employed to try to clean up some of the bad addresses. PrintComm can help with all of this and more. This is a big deal. We have been asked to inspect databases for some of our new customers. We have seen some of these databases come back with bad address counts as high as 15%. Some mailers address this by slapping “or current resident” in the mailing address area. This practice ensures deliverability to somebody, not necessarily your customer. The bottom line, let us help you improve your data so your money is spent wisely and you don’t lose track of your customers.
Data Consulting Services
If you’re searching for companies that provide direct mail database services and want advice on how to employ your data to do direct mail more effectively, we would love to chat. PrintComm can help you leverage your customer data to present messaging and offers that are relevant and timely. We can also help you utilize data to make the connection with potential customers.
Building market share, generating or nurturing leads, and retaining loyal customers are just some of the things we can do by leveraging your data. Taking a deeper dive, we can analyze your customer data to discover who you should be targeting for new customer acquisition campaigns.
PrintComm wants to be your trusted partner. We have all the resources you need to make your data valuable for your marketing campaigns. Obtaining the best possible ROI is your objective and ours, too.
|Here is a list of database services we provide:|
|Comprehensive mail management services||Merge/purge capabilities|
|National Change of Address (NCOA) service/presort||Address standardization|
|Freight analysis and consolidation||Postage optimization|
|Asset management||Variable data points|